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Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.
JASE Group has been a proud partner of The Dragas Companies
since 2010 creating and developing award winning caliber advertising campaigns, and providing creative services through print and web design, eBusiness solutions through web applications programming, and inbound marketing solutions through SEO, customer lead generation, and social media marketing.
JASE Client Case Study: The Dragas Companies
The Dragas Companies is a nationally recognized, award-winning developer of condominium communities and affordable homes in southeastern Virginia. Founded in 1968, the company has developed more than 35 condo communities in Chesapeake and Virginia Beach, helping more than 5,000 owners and their families realize the dream of home ownership.
The Dragas Companies contracted JASE to be its Digital Agency of Record. JASE is responsible, in conjunction with the Dragas marketing and sales teams, for their inbound marketing and traditional and online advertising campaigns. JASE also provides technical support for the dragas.com website and supporting software.
Challenges, Solutions, and Ongoing Development
JASE has provided enhancements for the Dragas online presence with a new website, social media marketing, and PPC advertising. The challenge presented to JASE was to infuse traditional outbound marketing strategies with leading edge inbound marketing initiatives and to provide a measurement of dollars spent versus sales conversions. The solution has been to develop strategies that effectively blend necessary traditional advertising mediums and incorporate important analytical inbound marketing techniques. JASE will continue to develop progressive advertising and marketing campaigns that will facilitate lead generation and ultimately new sales for The Dragas Companies.
Results & Projections
JASE’s inbound and outbound marketing strategies have done a successful job of creating and enhancing The Dragas Companies’ online presence. With the use of the JASE Marketing Manager, it has allowed The Dragas Companies to effectively manage the increase in lead generation, as well as efficiently distribute leads to its sales teams. This process has assisted in increasing and measuring The Dragas Companies’ sales closing rates.
JASE Creative Portfolio for Dragas Companies
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