This article was taken from our CEO’s personal blog. Keith Parnell is a regular blogger at keithparnell.com and a participant here in our digital media world.

XXX TLD
Will you be purchasing YourName.xxx to control your brand? No, really. YourName.xxx is the right way to go. Look at it this way – if you don’t grab YourName.xxx when the TLD opens for public purchase, will someone else grab the name and use it against you?

It’s called brand management, or brand control, or reputation management with a premonition of bad things to come. Can you afford to not grab the .XXX versions of your small business brand on the Internet?

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