We know your restaurant menu is dynamite and we know people will really like the food. We just need to get the message out to the 1B+ Facebook users. Here are a few tips that will help your restaurant fight through the clutter and compete with the other 45M+ Facebook Business Pages.
- Attractive images are especially important. Quality photography of your restaurant and food is preferred, but even if that’s not available don’t settle for second-rate art. You need to grab their attention early in their newsfeed.
- Know your target audience. Speak to 50 and overs or 25 and unders if they’re your sponge. Don’t use an image of Lucille Ball dancing on grapes if you’re running a hipster coffee cafe. They won’t understand.
- Choose the right type of ad. Sometimes video will work. Sometimes photography will work. But most always link to a landing page on your website, not back to your Facebook Business Page. Capture that sponge that you’ve worked hard to attract–don’t let them stay on Facebook.
- Don’t let your ads go stale. At most, an ad should run for a month. Ideally, the art in your ad should change every couple of weeks. Keep your message fresh.