Our friends down in Raleigh, North Carolina, Ignite Social Media, have been tracking the top 50 brands on Facebook for the last two years. They have been monitoring the fan interaction via likes and comments and have noticed an interesting trend after the Timeline change for Facebook business pages.

Ignite monitored 871 posts prior to the Facebook Timeline change for business and 725 posts after the change and determined the following:
  • The average post gets 30 fewer comments – Pre-Timeline Avg: 271 Post Timeline Avg:240
  • The average post gets 437 more likes – Pre-Timeline Avg: 3960 Post Timeline Avg: 4400
  • The average post gets on average 10% more likes+comments combined post Timeline
How has Facebook Timeline for business pages impacted fan engagement?

It appears that Timeline has benefited customer engagement with the largest brands. Even though comments have come down, brands are still seeing larger interaction. But don’t be caught with fools gold, these are the top brands in the world with massive followings. Just because engagement is up for the top brands does not mean that your business will experience the same increase in fan engagement.

What experiences has your business had with Facebook Timeline for business? Leave us a comment below and let us know your thoughts. As always, please feel free to share this article with friends.

JASE Facebook Business Pageimage credit: JASE Group on flickr

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