47% of Facebook users only access the massively popular social community from their mobile phones. No laptops. No tablets. Only from their phones.
We’ve been talking about that mobile revolution for a long time. Umm, it’s almost here with that number creeping up on 1/2 of Facebook’s user base. And honestly, that revolution is already here in some segments.
Our key takeaway from this point–know your target audience. Know what they like (duh!). And know how they access your services.