In addition to all the Facebook stock drama that has infiltrated the news, one of the most loved social media networks recently added new features to their network and iOS application. The new additions include a feature that alerts brands of the percentage of fans that saw its post and a new camera iOS app. These features will increase your brands ability to engage more users and observe the success of your engagement methods.
Photographs increase business to consumer engagement on your social media pages
Facebook Camera for iOS looks similar to the social media application that Facebook recently purchased, Instagram. The new Facebook app allows users to shoot, filter and share photos on Facebook. The new app provides users with 14 filter options and the ability to upload batch photos, a much more streamlined process than previous Facebook photo options.
One of the great advantages of downloading the app for Apple owners and Facebook brands is the attraction Facebook fans have for photos. It is an instant engagement tool for brands that can promote their products in their community through various pictures. This is a great option for small businesses and community based businesses.
Analytics help Facebook brands learn what’s working for your brand in terms of engagement.
A new feature on Facebook, only available to brands, shows the percentage of fans who saw and liked post on the brand’s page. The feature is a part of increased efforts by Facebook to provide more analytics to brands that need to determine their Return-on-Investmenrt (ROI) of Facebook advertising.
These insights are helpful to brands that have not invested in advertisements with Facebook as well as those who have. The feature allows brands to observe what types of post are receiving the greatest response from fans and as a result change social media marketing efforts on their brands page.
The recent additions to Facebook will be helpful to small businesses interested in engaging and monitoring engagement with their fans. Social media engagement is a major part of inbound marketing. To take the first steps to creating your custom inbound marketing plan and learning more about social media marketing contact JASE.
image credit: by dkalo on flickr