The article goes on to talk about how major brands use Klout and other data to reward their most influential followers. Several examples the article gave, as to how big brands reward their social media influencers, were the Palms Hotel “Klout Klub” which allowed high ranking users special perks, and Chevrolet offering 3 day loans of its new “Sonic” car for Klout users with a score of 35 or higher.

Reading this article got me to thinking:

HOW DOES YOUR BUSINESS REWARD THE MOST INFLUENTIAL SOCIAL MEDIA FOLLOWERS WHO REWARD YOU?

It’s a two way street isn’t it? Is it enough to simply create consumer interaction? I think not. As marketers, we work hard to establish relationships with our consumers in social communities. If a follower is going to take his/her time to actively promote your brand, then we should reward them for their efforts. The benefit? They will continue to promote your brand and their influential reach will be increased.

How does your business reward its social media followers? Leave us a comment below and let us know. As always, please feel free to share this with friends.

image credit: Isidra1/4Cea on flickr

Twitter announced on their blog that they will open promoted tweets and promoted accounts to small business owners in the United States in late March.

Soon, small businesses based in the United States will have the chance to take their Twitter marketing efforts to a new level. Starting in late March, we will introduce a new advertising offering that makes it simple for companies of any size to grow their businesses using our Promoted Tweets and Promoted Accounts products.

Through an American Express partnership with Twitter, American Express cardholders will be able to signup for the advertising possibilities before other small businesses.

Will you sign with Twitter to help get the word out about your small business? Talk to our team at JASE to uncover the creative advertising possibilities on communities like Twitter.

image credit: twitter blog

Last week on Twitter’s blog, they announced that 3 months later the new interface is finally visible to everyone. So we thought if you were a Twitter user, had not viewed the update yet, and had not heard of the new features that we would recap them for you.

New to the Twitter interface are:

• Click on any tweet in your timeline to expand it to see photos, videos, retweets, favorites, and more.
• “Connect” is the new feature to keep conversations going. You can see who tweeted you, mentioned you, followed you, and more.
• Discover allows you to see useful and entertaining information based on your interests. It is based on your location, who you follow, and what is happening around the world.
• Twitter Brand Pages – Exponentially increase your brand exposure and marketability with these new brand pages for your business.

So if you were part of the final group to receive the new Twitter update, now you can dive in and experience it first hand.

What do you think of the new Twitter interface? Tweet us @jasegroup and let us know what you think. As always, please feel free to share this with friends.

image credit: Rosaura Ochoa on flickr

As you already know, our JASE team members write about a variety of topics on the JASE Inbound Marketing & Advertising Agency blog including Inbound Marketing, Creative Advertising, Technology, Social Media and related hot topics of the day. If you are interested in writing, we encourage you to drift through these environments but we welcome most all business-related subjects that our readers would be interested in.

In general, How-To articles and Top 5 lists are very popular.

There are many reasons to guest blog:

• Blogging to our audience can give you exposure you would not normally get.
• Because we allow you to create hyperlinks, your website would gain valuable credit with Google, Bing and Yahoo!
• Our social community is the ideal environment to inspire new readers and possibly establish new business partnerships.

If you think you have an article, or just an idea for an article, that would fit in well on our blog, please read the JASE Guest Blogging Program guidelines and fill out the contact form here. We would love to hear from you.

image credit: wikimedia.org

WHAT IS THE CORRELATION BETWEEN MITT ROMNEY AND MY BUSINESS BRAND?

Online reputation management is the key. As marketers we all know the importance of establishing an online presence and how in current day, the creation of content is the fuel of search engines. The correlation exists by the necessity to have your brand online and the ability of anyone to create content about your business.

It could be a disgruntled former employee, a competitor, or just a like-named person or business that can detract from your brand’s reputation. If you work tirelessly to establish your brand, you cannot fall short in protecting your brand’s reputation.

Does your business need help protecting its online reputation? Contact JASE today and let us help you send out the right brand message. As always, please feel free to share this with friends.

image credit: Dave Delay on flickr

• Monster Jam – Hampton Coliseum – Hampton – Monster Jam Monster Trucks come into the Hampton Coliseum for 3 shows this weekend. Come and see Grave Digger, AAP Grinder, Monster Mutt, Madusa, Stone Crusher, War Wizard, and more.

• The All New Original Tribute To The Blues Brothers – Ferguson Center For The Arts – Newport News – The guys that brought you the best Blues Brother tribute are back with new members and a new show. If your looking for laughs, great music, and an overall good time you have to check them out.

• Tidewater Gun & Knife Show – Norfolk Scope – Norfolk – Showmasters brings one of the safest, professional, and ethical guns shows to Hampton Roads. Dealers will buy, sell, and trade all sorts of guns and knives. Come check out one of the most popular shows around.

• From Brooklyn To Broadway – Chrysler Hall – Norfolk – The Virginia Symphony Pop Series presents “From Brooklyn To Broadway”, a look at the extraordinary names to come from Brooklyn, and star on Broadway. Streisand, Manilow, Copland, and Gershwin, just to name a few.

If you get an opportunity to go to one of these great shows, tweet us a pic @jasegroup and let us see. Know of an event worth promoting? Let us know as well. As always, please feel free to share this with friends.

image credit: buschap on flickr

Let’s review an online marketing checklist:

• Your business has a website – CHECK
• Your website was designed with SEO in mind – CHECK
• Your business has a social media presence – CHECK
• Your business has compiled a comprehensive keyword list – CHECK

Your business has invested time and money to make sure all of the checklist is covered, but your website is generating little or very few leads. Your website traffic has declined, your social communities have hit a wall.

As a business owner or decision-maker, what are your options to regain your websites thunder and make it a viable lead generator?

1. Quality Organic Content Creation – Content creation that serves a purpose is shared through social communities, and its education will elevate your website’s SERP. The more content that is created about current and relevant topics to your industry, the more the search engines promote them. The more your content is shared and interacted with by consumers and friends, the more search engines promote them.
2. Pay-Per-Click Advertising – If your business has just launched a content creation campaign and does not have the time invested in place to go after search results, PPC can be a excellent opportunity to garner your website’s initial traffic boost. PPC is generally more costly than content creation but, as mentioned earlier, can drive a high volume of initial traffic to your website. One your business has established a history of content creation and the search engines have had time to index your website, a visit to your marketing plan will be in order to determine if PPC advertising is still necessary.

The bottom line? Quality organic content is king. Search engines will continue to evolve and benefit those who are actively involved in the digital world. If your competitors are not looking at inbound marketing, let’s make sure you get a leg up.

Why does your business shy away from content marketing? What would need to happen to have your business buy into inbound marketing? Tweet us @jasegroup and let us know. As always, please feel free to share this with others.

image credit: joeduty on flickr