JASE Group Creative Advertising & Public Relations Agency Norfolk VA

JASE Group Creative Advertising & Public Relations Agency Norfolk VA http://jasegroup.com/blog inbound, unbound. en-us Wed, 19 Jun 2013 16:00:00 GMT Wed, 19 Jun 2013 16:00:00 GMT JASE CMS v.4 How To Boost Your Local SEO Traffic http://jasegroup.com/blog/?how-to-boost-your-local-seo-traffic <a title="Local SEO - creative advertising agency norfolk va" href="http://jasegroup.com/search-engine-optimization/local-search-optimization/virginia-seo/norfolk-seo" target="_blank"><img class="alignnone size-full wp-image-12932" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/Local-SEO-creative-advertising-agency-norfolk-va.jpg" alt="Local SEO - creative advertising agency norfolk va" width="600" height="316" /></a> We talk a lot about <a title="local search engine optimization" href="http://jasegroup.com/search-engine-optimization/local-search-optimization">local search engine optimization</a> and <a title="The Lifecycle of Search Engine Marketing, PPC, is Ever Changing!" href="http://jasegroup.com/blog/?the-lifecycle-of-search-engine-marketing-ppc-is-ever-changing">local search engine marketing</a>. If you're serious about making money on the Internet, you need to know the ins and outs of <a title="local SEO" href="http://jasegroup.com/search-engine-optimization/delta-strategy">local SEO</a>, or at least partner with an SEO agency like JASE that can keep up on the fast-changing world of Google SEO and Bing SEO for you. JASE offers a local search optimization solution for your company that will enhance your local search engine presence. It's not enough to be the number one position in the search results anymore. With the incorporation of Google Maps and Bing Maps in search results, your #1 search position may get bumped. That's why it's equally important to ensure your <a title="Local Search News: Bing Business Portal is now Bing Places for Business" href="http://jasegroup.com/blog/?local-search-news-bing-business-portal-is-now-bing-places-for-business">Google Local & Bing Local</a> listings are optimized and that your company profile is being ranked high in the <a title="Google Map search results" href="http://goo.gl/maps/8fP28" target="_blank">Google Map search results</a> and Bing Map search results. Then of course we must talk about blogging. <a title="Say Goodbye To Yesterday's SEO - Say Hello To Inbound Marketing" href="http://jasegroup.com/blog/?say-goodbye-to-yesterdays-seo-say-hello-to-inbound-marketing">Local SEO-focused blogging techniques</a> within a content marketing strategy are one of the most important tasks to perform on a daily basis to help boost your local SEO traffic. Unfortunately too many businesses undervalue the benefits of blogging as it falls under the local SEO strategy. Yes, website optimization [ . . . ] info@jasegroup.com (Keith Parnell) Wed, 19 Jun 2013 11:00:37 EST 3 SEO Tips For Higher Search Engine Ranking for Your Website http://jasegroup.com/blog/?3-seo-tips-for-higher-search-engine-ranking-for-your-website <img class="alignright size-full wp-image-12896" title="seo team" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/seo-team.jpg" alt="seo team" width="200" />Solid <a title="SEO strategies" href="http://jasegroup.com/search-engine-optimization">SEO strategies</a> are absolutely essential to being a success on the Internet. Through the <a title="search engine optimization techniques" href="http://jasegroup.com/search-engine-optimization/local-search-optimization">search engine optimization techniques</a> that we use daily for <a title="JASE clients" href="http://jasegroup.com/jase-client-testimonials">our clients</a>, a higher search engine ranking is known as the norm. But honestly, a quick bump in Google's search engine results is as easy as following a few <a title="SEO tips" href="http://jasegroup.com/blog/?3-tips-on-website-redesign-seo-strategies-to-kick-start-your-business">SEO tips</a> that can be found on the Internet. What JASE's team of <a title="SEO consultants" href="http://jasegroup.com/search-engine-optimization/local-search-optimization/virginia-seo">SEO consultants</a> provides to our clients is a foundation of solid search engine optimization strategies implemented consistently over time that nest you deeply into Google's and Bing's search indexes. Here is a short list of SEO tips that we stand by when constructing a solid SEO foundation. <ul> <li><strong><a title="Organic Content Is King! Not So Fast My Friends - Google's Panda Update Is Weeding Out The Spammers" href="http://jasegroup.com/blog/?organic-content-is-king-not-so-fast-my-friends-googles-panda-update-is-weeding-out-the-spammers">Content is King</a>.</strong> Did you hear that? Yes, content is king. Still. With the release of Google's newest Panda 2.0 updates, quality, keyword-rich content is critical to your success.</li> <li><strong><a title="Long Tail Search Is 70% Of Search Traffic - Are You Modifying Your SEO Content?" href="http://jasegroup.com/blog/?long-tail-search-is-70-of-search-traffic-are-you-modifying-your-seo-content">Choose Your Keyword Phrases Strategically</a>.</strong> Do your, or have an experienced SEO firm do, keyword research thoroughly. Understand your market and understand your competitors. Relevant keyword phrases used smartly throughout your website content, satellite entities, and URLs can work wonders for high search engine rankings.</li> <li><strong><a title="JASE Inbound Marketing Model" href="http://jasegroup.com/jase-inbou [ . . . ] info@jasegroup.com (Keith Parnell) Tue, 18 Jun 2013 11:00:52 EST Do You Have Time for Social Media? http://jasegroup.com/blog/?do-you-have-time-for-social-media <img class="alignright size-medium wp-image-12912" title="do you have time for social media" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/do-you-have-time-for-social-media-550x494.jpg" alt="do you have time for social media" width="200" />That's like asking, <em>do you have time for <a title="creative advertising" href="http://jasegroup.com/creative-advertising">advertising</a>?</em> Or, <em>do you have time for <a title="inbound marketing" href="http://jasegroup.com/inbound-marketing">marketing</a>?</em> You may not think you do, but if your business is going to be successful then you need to make time. And since there are now a gabillion* consumers participating in the various social communities, the right <a title="social media strategy" href="http://jasegroup.com/blog/?social-media-strategies-should-not-make-up-your-entire-inbound-marketing-strategy-remember-social-communities-are-free">social media strategy</a> is vital to putting your brand in front of them. Even though <a title="social media marketing" href="http://jasegroup.com/blog/?can-social-media-marketing-help-fill-your-sales-funnel">social media marketing</a> is very important, we do need to use some common sense. Time is very important and valuable to all of us. So you need to make sure that you've done your <a title="market research" href="http://jasegroup.com/blog/?do-you-know-your-target-demographic-does-your-business-do-its-research-understand-the-importance-of-your-target-audience">market research</a>. Understand your <a title="target audience" href="http://jasegroup.com/blog/?what-you-mean-im-not-supposed-to-advertise-to-me">target audience</a>, where they hang out on the Internet (<a title="socialgraphic research" href="http://jasegroup.com/blog/?targeting-our-sponges-conquering-socialgraphics">socialgraphic research</a>), and how to communicate with them on their level. Know what type of advertising will be more attractive to them. Is it <a title="pay-per click advertising" href="http://jasegroup.com/blog/?what-is-pay-per-click-advertising-and-should-you-care">pay-per click advertising</a>? Is it <a title="smart SEO" href="http://jasegroup.com/search-engine-optimization">smart SEO</a>? Is it manual social media interaction? Is it blogging and <a title="content marketing" href="http://jasegroup.com/blog/?the-goal-of-content-marketing-in-an-inbound-marketing-campaign-what-businesses-should-know-about-content-creation">content marketing</a>? You need to know so time [ . . . ] info@jasegroup.com (Keith Parnell) Mon, 17 Jun 2013 11:00:08 EST 34% of Americans Now Own Tablets http://jasegroup.com/blog/?34-of-americans-now-own-tablets For every 3 people you talk to today, 1 of them own a tablet computer - Apple iPad, Amazon Kindle Fire, Microsoft Surface, Samsung Galaxy Tab, Google Nexus, etc. How does the change your perspective on <a title="interacting with your consumers" href="http://jasegroup.com/blog/?who-are-you-talking-to-who-are-your-sponges-who-is-your-target-audience">interacting with your consumers</a>? <a title="Tablet Ownership 2013" href="http://www.pewinternet.org/Reports/2013/Tablet-Ownership-2013/Findings.aspx?view=all" target="_blank">According to Pew Research Center</a>: <em>Demographic groups most likely to own tablets include:</em> <ul> <li><em>Those living in households earning at least $75,000 per year (56%), compared with lower income brackets</em></li> <li><em>Adults ages 35-44 (49%), compared with younger and older adults</em></li> <li><em>College graduates (49%), compared with adults with lower levels of education</em></li> </ul> <em>The following chart shows the increase in general tablet ownership over time, beginning with May 2010 when just 3% of adults said they owned a tablet computer.</em> <img class="alignnone size-full wp-image-13105" title="Tablet Ownership in America" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/Tablet-Ownership-in-America.jpg" alt="Tablet Ownership in America" width="524" height="491" /> info@jasegroup.com (Keith Parnell) Mon, 17 Jun 2013 08:30:41 EST Just like a politician, JASE is a favorite with the babies at a cookout. Where has JASE taken you? http://jasegroup.com/blog/?just-like-a-politician-jase-is-a-favorite-with-the-babies-at-a-cookout-where-has-jase-taken-you Meet Jeri, of 2nd generation "JA"SE fame. @ Norfolk, VA Thanks, Jeri, Jennifer & Cameron <img class="alignnone size-medium wp-image-13098" title="JASE Babies - Jeri" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/JASE-Babies-Jeri-550x412.jpg" alt="JASE Babies - Jeri" width="550" height="412" /> If you have a photo with a JASE card, JASE koozie, JASE shirt, JASE golf visor, JASE pen, JASE coffee mug, JASE pilsner glass, or some other <a title="Shop at the JASE Store" href="http://jasestore.com" target="_blank">cool JASE item</a>, send it to us. We'll feature you here on our blog. info@jasegroup.com (JASE Team) Sun, 16 Jun 2013 08:30:15 EST Weekend JASE World Recap: Going Digital, Smartphone Websites for Google, Spence Crossing Websites Launches, Working with a Local Web Design Company, New School Advertising, Mother's Day in Colonial Williamsburg http://jasegroup.com/blog/?weekend-jase-world-recap-going-digital-smartphone-websites-for-google-spence-crossing-websites-launches-working-with-a-local-web-design-company-new-school-advertising-mothers-day-in-colonial-wi What happened this week in your JASE World? Here's a quick recap. <a title="We're Going Digital!" href="http://jasegroup.com/blog/?were-going-digital"><strong>We're Going Digital!</strong></a> Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. <a title="We're Going Digital!" href="http://jasegroup.com/blog/?were-going-digital">[more . . .]</a> <a title="We're Going Digital!" href="http://jasegroup.com/blog/?were-going-digital"><img class="alignnone size-full wp-image-13079" title="going digital" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/going-digital.jpg" alt="going digital" width="550" height="396" /></a> <hr /> <a title="Guidelines for Building Smartphone Websites for Google" href="http://jasegroup.com/blog/?guidelines-for-building-smartphone-websites-for-google"><strong>Guidelines for Building Smartphone Websites for Google</strong></a> Portions of this series of articles on <a title="mobile website development" href="http://jasegroup.com/web-design-web-development">mobile website development</a> may get a bit technical. If you start to glaze over while reading the rhetoric, just know that <a title="Do You Need a Mobile Website?" href="http://jasegroup.com/blog/?do-you-need-a-mobile-website">we have your back</a>. Our team is all over what it takes to make you successful in the world of serving smartphone and tablet users. Details of Google's Smartphone-Optimized Recommendations: <ul> <li>Responsive web design is a hip, new term on the Internet. Essentially, responsive web development is a technique for making one set of HTML code service multiple devices within the same URL. Only the behind-the-scenes CSS code will change.</li> <li>Websites that redirect users of different devices to a separate set of HTML & CSS code but within the same URL is a recognized method.</li> <li>Websites that have separate URLs for different devices is another recognized method. <a title="Guidelines for Building Smartphone Websites for Google" href="http://jasegroup.com/blog/?guidelines-for-building-smartphone-websites-for-google">[more . . .]</a></li> </ul> <a title="Guidelines for Building Smartphone Websites for Google" href="http://jasegroup.com/blog/?guidelines-for-building-smartphone-websites-for-google"><img class="alignnone size-full wp-image-13074" title="JASE Mobile Website Design" src="http://bl [ . . . ] info@jasegroup.com (JASE Team) Sat, 15 Jun 2013 08:30:10 EST We're Going Digital! http://jasegroup.com/blog/?were-going-digital Are you letting the cool technologies drive your ideas? The best campaigns are always idea-driven and consumer-focused, and then the medium falls into place naturally. <img class="alignnone size-full wp-image-13079" title="going digital" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/going-digital.jpg" alt="going digital" width="550" height="396" /> <a title="JASE Social Media Marketing" href="http://jasegroup.com/social-media-marketing">JASE Social Media Marketing</a> <a title="JASE Creative Advertising" href="http://http://jasegroup.com/creative-advertising">JASE Creative Advertising</a> <span style="font-size: xx-small;">image credit: <a title="DESCRIPTIONOFIMAGE" href="http://tomfishburne.com/2012/04/going-digital.html" target="_blank">marketoonist</a></span> info@jasegroup.com (JASE Team) Fri, 14 Jun 2013 11:00:44 EST Guidelines for Building Smartphone Websites for Google http://jasegroup.com/blog/?guidelines-for-building-smartphone-websites-for-google <img title="JASE Mobile Website Design" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/JASE-Mobile-Website-Design-366x550.jpg" alt="JASE Mobile Website Design" width="200" align="right" />Portions of this series of articles on <a title="mobile website development" href="http://jasegroup.com/web-design-web-development">mobile website development</a> may get a bit technical. If you start to glaze over while reading the rhetoric, just know that <a title="Do You Need a Mobile Website?" href="http://jasegroup.com/blog/?do-you-need-a-mobile-website">we have your back</a>. Our team is all over what it takes to make you successful in the world of serving smartphone and tablet users. <strong>Details of Google's Smartphone-Optimized Recommendations:</strong> <ul> <li>Responsive web design is a hip, new term on the Internet. Essentially, responsive web development is a technique for making one set of HTML code service multiple devices within the same URL. Only the behind-the-scenes CSS code will change.</li> <li>Websites that redirect users of different devices to a separate set of HTML & CSS code but within the same URL is a recognized method.</li> <li>Websites that have separate URLs for different devices is another recognized method.</li> </ul> <strong>Responsive Web Design</strong> "<em>Responsive web design is a setup where the server always sends the same HTML code to all devices and CSS is used to alter the rendering of the page on the device using media queries. Our algorithms should automatically detect this setup if all Googlebot user agents (both Googlebot and Googlebot-Mobile) are allowed to crawl the page assets (CSS, javascript, and images).</em>" <strong>Dynamically Serving Different HTML on the Same URL</strong> "<em>Dynamic serving is a setup where the server responds with different HTML (and CSS) on the same URL depending on the user agent requesting the page. As it is not immediately apparent in this setup that the site alters the HTML for mobile user agents (the mobile content is "hidden"), we recommend that the server send a hint to request that Googlebot-Mobile should crawl the page, too, and thus discover the mobile content. This hint is implemented using the Vary HTTP header.</em>" <strong>Separate Mobile URLs</strong> "<em>In this configuration, each desktop URL has an equivalent different URL serving mobile-optimized content. A common setup would be pages on <a title="JASE Group website" href="http://jas [ . . . ] info@jasegroup.com (Keith Parnell) Thu, 13 Jun 2013 11:00:21 EST JASE Group is Proud to Announce Two Successful Website Design Launches http://jasegroup.com/blog/?jase-group-is-proud-to-announce-two-successful-website-design-launches As our engine keeps firing on all cylinders, JASE is proud to announce the launch of two new websites - a <a title="tablet website" href="http://apartmentsatspencecrossing.com" target="_blank">desktop & tablet website</a> and a <a title="mobile website" href="http://m.apartmentsatspencecrossing.com" target="_blank">mobile smartphone website</a> - for <a title="The Apartments at Spence Crossing" href="http://apartmentsatspencecrossing.com" target="_blank">The Apartments at Spence Crossing</a>. The launch of the Spence Crossing Apartments' two websites are a part of The Dragas Company's digital initiative to provide up-to-date new site build information, apartment models' floor plan diagrams and feature sets, and a secure online tenant application form for the public, and make them available from any device on the web. The Apartments at Spence Crossing websites are now available to all iPhone, Android, BlackBerry and Windows smartphone users, all tablet users including iPad, Surface and Kindle owners, and all desktop and laptop users. The mobile smartphone website allows visitors to access a custom <a title="Virginia Beach mobile optimized website" href="http://jasegroup.com/search-engine-optimization/local-search-optimization/virginia-seo/virginia-beach-seo">Virginia Beach mobile optimized website</a> that is easy to navigate and requires no zooming to read the text, view diagrams, and find links. Smart responsive design techniques make the mobile website fundamentally sound on all smartphone devices. <a title="The Apartments at Spence Crossing" href="http://apartmentsatspencecrossing.com" target="_blank"><img title="The Apartments at Spence Crossing mobile collage" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/SC-Apts-mobile-collage.jpg" alt="The Apartments at Spence Crossing mobile collage" width="515" height="392" /></a> <strong>The Apartments at Spence Crossing</strong> <em>The Apartments at Spence Crossing is located in the Princess Anne section of Virginia Beach, one of the most active and thriving areas in all of Hampton Roads. Quick access to major transportation routes can take you anywhere in Hampton Roads easily—and bring you right back home again to your own personal retreat at Spence Crossing. <a title="Spence Crossing at Princess Anne" href="http://dragas.com/dragas-communities/spence-crossing-virginia-beach" target="_blank">Spence Crossing at Princess Anne</a> is a 130-acre community just minutes from milit [ . . . ] info@jasegroup.com (JASE Team) Wed, 12 Jun 2013 11:00:18 EST Benefits of Working with a Local Web Design Company http://jasegroup.com/blog/?benefits-of-working-with-a-local-web-design-company <img title="think local" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/think-local.jpg" alt="think local" width="200" align="right" />The Internet has made communicating with people all around the world very easy. We have cool technologies like Skype and Google+ Hangout and the old-faithful, email. Many companies providing web design and copywriting services come from faraway places only reachable through Skype and Google+ video chats. And many of those remote web development companies have no idea of the challenges of local markets that a local web design company would understand. We understand that it's very tempting to cut costs by outsourcing to foreign companies and freebie companies for your web design talent. But there are many reasons why you'll be much happier and much more satisfied with the work of a local web design company like JASE. <ul> <li>You get to see the face and talk with a web designer whose native language is your own.</li> <li>Your <a title="local web designer" href="http://jasegroup.com/web-design-web-development/local-web-design-web-development">local web designer</a> understands the culture in our neighborhoods.</li> <li>Your <a title="local graphic artist" href="http://jasegroup.com/web-design-web-development/local-web-design-web-development">local graphic artist</a> lives in the same local business climate that meets you with challenges on a daily basis.</li> <li>Your <a title="local web design company" href="http://jasegroup.com/web-design-web-development/local-web-design-web-development">local web design company</a> shops in the same stores as you and understands the commerce patterns of the people in your area.</li> <li>Your <a title="local web development company" href="http://jasegroup.com/web-design-web-development/local-web-design-web-development">local web development company</a> lives in the same cultural world and knows how to cater to the special characteristics of your consumers.</li> </ul> We believe that our full array of services such as <a title="web design" href="http://jasegroup.com/web-design-web-development">web design</a>, <a title="search engine optimization" href="http://jasegroup.com/search-engine-optimization">search engine optimization</a>, <a title="inbound marketing" href="http://jasegroup.com/inbound-marketing">inbound marketing</a>, <a title="public relations" href="http://jasegroup.com/public-relations">public relations</a>, <a title="creative advertising" href="ht [ . . . ] info@jasegroup.com (Keith Parnell) Tue, 11 Jun 2013 11:00:43 EST Are You Advertising? And More Importantly, Where Are You Advertising? http://jasegroup.com/blog/?where-are-you-advertising-are-you-advertising <img class="alignright size-full wp-image-12873" title="we love advertising" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/we-love-advertising.jpg" alt="we love advertising" width="200" />Mr. Business Owner / Ms. Decision Maker, I feel for you - you have to wear many hats. At times you're the accountant; at times you're the stock boy; at times you're the sales associate. But more importantly, at all times you have to keep your eye on the bottom line and where your next client will come from. We used to be able to <a title="Creative Advertising" href="http://jasegroup.com/creative-advertising">advertise</a> by the book. If you had the budget, call in the <a title="ad agency" href="http://jasegroup.com/who-is-jase">ad agency</a> and dial up a cool concept for a billboard, newspaper ad or even a radio spot. If you had a smaller budget, you could partner with the Yellow Pages or sponsor a Little League team. Well, things have changed in this digital age. No one keeps the Yellow Pages book anymore when it hits their front steps. And everyone, even Grandma, is <a title="eCommerce website design" href="http://jasegroup.com/web-design-web-development/spring-special">shopping online</a> for birthday presents. To be assured to stay ahead of your competition, your website has to shine - figuratively and literally. A <a title="creative website design" href="http://jasegroup.com/web-design-web-development">creative website design</a> is a great place to start. But you've also got to stay in tune with the latest in <a title="search engine optimization updates" href="http://jasegroup.com/search-engine-optimization">search engine optimization updates</a>, like Google's latest <a title="No Summertime Blues with Google Penguin 2.0 & Quality SEO Strategies" href="http://jasegroup.com/blog/?no-summertime-blues-with-google-penguin-2-0-quality-seo-strategies">Penguin 2.0 changes</a>. If you're not found in the search engine results, you may as well not exist. Did you know that most studies show that googlers today usually will not go past the first page of search results before clicking on a website's link? Other studies say that most bingers won't even scroll while on the first page of search results. This type of behavior just proves how very important partnering with an <a title="SEO team" href="http://jasegroup.com/search-engine-optimization/local-search-optimization">SEO team</a> that understands how the technology works, what search eng [ . . . ] info@jasegroup.com (Keith Parnell) Mon, 10 Jun 2013 11:00:05 EST Mother's Day in Colonial Williamsburg. Where has JASE taken you? http://jasegroup.com/blog/?mothers-day-in-colonial-williamsburg-where-has-jase-taken-you Sticking with our Colonial Williamsburg theme for the weekend, we celebrated a fun Mother's Day this year on the lawn at the Governor's Palace. @ Williamsburg, VA Thanks, Suzanne, Nicole, Ann, Simon & Leesa. <img class="alignnone size-medium wp-image-13017" title="Saying Hello from the Governor's Palace in Williamsburg" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/Saying-Hello-from-the-Governors-Palace-in-Williamsburg-550x412.jpg" alt="Saying Hello from the Governor's Palace in Williamsburg" width="550" height="412" /> If you have a photo with a JASE card, JASE koozie, JASE shirt, JASE golf visor, JASE pen, JASE coffee mug, JASE pilsner glass, or some other <a title="Shop at the JASE Store" href="http://jasestore.com" target="_blank">cool JASE item</a>, send it to us. We'll feature you here on our blog. info@jasegroup.com (JASE Team) Sun, 9 Jun 2013 08:30:53 EST Fun In The Park at Colonial Williamsburg. Where has JASE taken you? http://jasegroup.com/blog/?fun-in-the-park-at-colonial-williamsburg-where-has-jase-taken-you We like to have fun on the weekends. Some are just more fun than others. We recently got to spend a Sunday afternoon with our JASE nephew and one of our nieces, Simon and Suzanne of <a title="Mark Pressed4Time" href="http://markpressed4time.com" target="_blank">Mark Pressed4Time</a> fame. Good times! @ Governor's Palace lawn, Colonial Williamsburg, VA Thanks, Simon & Suzanne, and Mark Pressed4Time <img class="alignnone size-medium wp-image-13010" title="Simon & Suzanne giving a JASE hello" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/Simon-Suzanne-giving-a-JASE-hello-550x412.jpg" alt="Simon & Suzanne giving a JASE hello" width="550" height="412" /> If you have a photo with a JASE card, JASE koozie, JASE shirt, JASE golf visor, JASE pen, JASE coffee mug, JASE pilsner glass, or some other <a title="Shop at the JASE Store" href="http://jasestore.com" target="_blank">cool JASE item</a>, send it to us. We'll feature you here on our blog. info@jasegroup.com (JASE Team) Sat, 8 Jun 2013 10:42:38 EST Stuffy Shirt + Gray Suit <> Innovation & Creativity http://jasegroup.com/blog/?stuffy-shirt-grey-suit-innovation-creativity We are not naive enough to think that <em>innovative</em> and <em>creative</em> are at the top of the list of every client's needs. But we are bold enough to make sure <em>innovation</em> and <em>creativity</em> are in every conversation we have with our clients. That's what you pay us for. Right? <a title="Creative Advertising" href="http://jasegroup.com/creative-advertising"><img class="alignnone size-medium wp-image-12790" title="innovation cartoon" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/innovation-cartoon-546x550.jpg" alt="innovation cartoon" width="546" height="550" /></a> <a title="Creative Advertising" href="http://jasegroup.com/creative-advertising">JASE Creative Advertising</a> <a title="Technology & eBusiness Solutions" href="http://jasegroup.com/technology">JASE Technology & eBusiness Solutions</a> <span style="font-size: xx-small;">image credit: <a title="embracing the new culture of innovation" href="http://blog.post.edu" target="_blank">post.edu</a></span> info@jasegroup.com (JASE Team) Fri, 7 Jun 2013 11:00:32 EST 'It's Not Complicated' Ad Campaign Reminds Us That Marketing Is More Effective With The Right Team http://jasegroup.com/blog/?its-not-complicated-ad-campaign-reminds-us-that-marketing-can-be-so-simple <img src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/ATTpic-550x253.png" alt="ATT TV commercial" width="200" align="right" />The AT&T <a title="Watch the It's Not That Complicated commercials." href="http://www.youtube.com/playlist?list=PLxgUkHTvXNoYSV9JR0UdjV-YEYaHVYssQ" target="_blank">“It’s Not Complicated”</a> TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012. In living rooms and offices across the country people continue to talk about the ads, which feature various groups of energetic, smart and extremely adorable children of different ages and a very <a title="Meet the Interviewer Beck Bennett" href="http://articles.chicagotribune.com/2013-01-30/entertainment/ct-ent-0131-att-ads-beck-bennett-20130130_1_ad-campaign-at-t-ads-bbdo-atlanta" target="_blank">straight-forward adult interviewer</a>. The campaign was created to focus on <a title="AT&T" href="http://www.att.com/" target="_blank">AT&T</a>’s features and services by asking simple questions to the children. Here are examples of some of the questions: Which is better, doing two things at once or just the one? What’s better, faster or slower? What’s better, bigger or smaller? Who thinks more is better than less? The children’s responses are hilarious! Their answers include everything from chants of "we want more, we want more," math problems multiplying infinity, and my personal favorite, a grandma with a cheetah taped to her back. The ads quickly remind you that viewers love that “kids say the darndest things.” It’s clear that the advertising campaign was successful. Between the period of December 27- January 2, AT&T was <a title="Top Social TV Commercials" href="http://lostremote.com/its-not-complicated-atts-ads-top-the-social-tv-commercial-chart_b36244" target="_blank">the most Tweeted-brand</a> with 11,600 tweets. The advertising campaign continues to garner the attention of viewers, all based on mostly unscripted conversations with kids. <strong>Creating a marketing campaign with JASE makes marketing just a bit easier for your small business.</strong> Your marketing campaign can have a major impact on your target market when you use the right strategies. <ul> <li><a title="JASE Creative Advertising" href="http://jasegroup.com/creative-advertising/"><strong>Creative advertising</strong></a>: Through research about your market and industry, creating a clever advertising ca [ . . . ] info@jasegroup.com (Naima Gethers) Thu, 6 Jun 2013 11:00:38 EST Site Development & Highway Construction Contractor, E. V. Williams, announces JASE Group as their Digital Agency of Record http://jasegroup.com/blog/?site-development-highway-construction-contractor-e-v-williams-announces-jase-group-as-their-digital-agency-of-record <strong>E. V. Williams Inc. Selects JASE Group LLC as Digital Agency of Record</strong> <strong>VIRGINIA BEACH VA, MAY 31, 2013:</strong> E. V. Williams, Inc. announced last week the selection of JASE Group LLC as their Digital Agency of Record. JASE Group, an innovative public relations, creative advertising & inbound marketing agency, was strategically chosen after a competitive review of the Virginia and North Carolina digital media landscape. E. V. Williams is a Site Development & Highway Construction contractor which specializes in site development, sub-division and commercial construction as well as major highway construction in Hampton Roads Virginia, Central Virginia, Northeast North Carolina and Central North Carolina. “<em>We are happy to have JASE Group join us in our effort to enhance the services we provide to our customers, employees, and other stakeholders,</em>” said Jay Openshaw, President of E. V. Williams, Inc. “<em>We are confident that JASE brings the expertise and innovation needed to move us forward in this effort.</em>” More information on E. V. Williams, Inc. can be found at <a title="EV Williams" href="http://evwilliams.com" target="_blank">evwilliams.com</a>. More information on JASE Group LLC can be found at <a title="JASE Group" href="http://jasegroup.com">jasegroup.com</a>. <span style="text-decoration: underline;"><strong>ABOUT E V WILLIAMS INC</strong></span> E.V. Williams Inc. is a full service Prime Contractor in the Hampton Roads/Tidewater area of Virginia with virtually unlimited bonding capacity. As a member of The Branch Group Inc. family of companies, our resource base of a $250 million a year company coupled with local Tidewater management brings your project "On Schedule, Within Budget" capabilities while dealing with people that have local knowledge and the service of a home town contractor. For more information on E.V. Williams Inc., visit <a title="EV Williams" href="http://evwilliams.com" target="_blank">evwilliams.com</a>. <span style="text-decoration: underline;"><strong>ABOUT JASE GROUP LLC</strong></span> JASE Group LLC is a creative communications agency, brand studio and innovations lab based in Norfolk VA, founded in 1997. JASE is uniquely focused on digital technologies, and mobile, social and progressive media platforms. JASE's talented team specializes in leading edge services such as inbound marketing, creative advertising, public relations, and technology, which include crea [ . . . ] info@jasegroup.com (JASE Team) Wed, 5 Jun 2013 11:00:26 EST William & Mary Website Redesign Makes the Grade for Design and Usefulness http://jasegroup.com/blog/?william-mary-website-redesign-makes-the-grade-for-design-and-usefulness <img title="William and Mary logo" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/06/William-and-Mary-logo-550x366.jpg" alt="William and Mary logo" width="200" align="right" />One of Hampton Roads' treasured universities has recently redesigned its website. The <a title="College of William & Mary" href="http://www.wm.edu/" target="_blank">College of William & Mary website redesign</a> can be seen at <a title="College of William & Mary" href="http://www.wm.edu/" target="_blank">wm.edu</a>. The redesign has received many awards from design and higher education organizations. But most importantly, the new W&M website is customized for its stakeholders in an effort to make navigating the website easier. I recently attended the <a title="College Communicators Association " href="https://www.facebook.com/CCAVaDc" target="_blank">College Communicators Association</a> of Virginia and D.C. conference at <a title="American University" href="http://www.american.edu/" target="_blank">American University</a> where <a title="Justin Shoonmaker of William & Mary" href="http://www.wm.edu/offices/creativeservices/about/team/schoonmaker_j.php" target="_blank">Justin Shoonmaker</a>, Associate Director of Design with the W&M Creative Services Team, discussed elements of the redesign. <h6>Here are a few <a title="About the W&M Redesign" href="http://www.wm.edu/aboutthissite/" target="_blank">highlights of William & Mary's website redesign</a>:</h6> <ul> <li><span class="Apple-style-span" style="font-size: 13px; font-weight: normal;"><strong>Information Gateways customized for Stakeholders</strong>: The design provides current <a title="W&M Students" href="http://www.wm.edu/currentstudents/index.php" target="_blank">students</a>, <a title="W&M Faculty and Staff" href="http://www.wm.edu/facultystaff/index.php" target="_blank">faculty and staff</a>, <a title="W&M Community" href="http://www.wm.edu/friends/index.php" target="_blank">friends and neighbors</a>, <a title="W&M Parents and Families" href="http://www.wm.edu/parentsandfamilies/index.php" target="_blank">parents and families</a> and <a title="W&M Alumni" href="http://www.wm.edu/alumnigateway/index.php" target="_blank">alumni</a> with a portal specific to their interests. The gateways offer W&M website users with a one-stop location for information pertinent to them.</span></li> <li><span class="Apple-style-span" style="font-size: 13px; font-weigh [ . . . ] info@jasegroup.com (Naima Gethers) Tue, 4 Jun 2013 11:00:03 EST Do You Need a Mobile Website? http://jasegroup.com/blog/?do-you-need-a-mobile-website <img class="alignright size-medium wp-image-12855" title="mobile website development" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/JASE-screen-capture-ALL-2012-04-391x550.jpg" alt="mobile website development" width="200" />Here are the facts*: <ul> <li>Wireless subscriber connections (smartphones, tablets, etc): 326.4M</li> <li>Wireless-only households: 35.8%</li> <li>Mobile Internet advertising: $2.4B</li> </ul> More and more people are using smartphones in the U.S. every day. More and more consumers are depending on <a title="eCommerce web development" href="http://jasegroup.com/web-design-web-development/spring-special">shopping</a> from their iPhones, Androids, Windows Phones and BlackBerrys every day. Mobile phones have become a extension of each person. As proof in the pudding, come let me walk you down Main Street in Norfolk on a bright, sunny afternoon. A lot of happy people are talking on their smartphones. If you can capture a potential customer on their smartphone through your <a title="JASE mobile" href="http://m.jasegroup.com" target="_blank">mobile website</a>, then you are even more likely to get them to engage on their personal computers at home or at work. It is very evident that the mobile audience is screaming for you to meet them on their platform. Let's get that mobile website up and running <a title="Web Design & Development" href="http://jasegroup.com/web-design-web-development">for your business today</a>. * source: <a title="CTIA advocacy" href="http://www.ctia.org/advocacy/research/index.cfm/AID/10377" target="_blank">CTIA</a> info@jasegroup.com (Keith Parnell) Tue, 4 Jun 2013 09:00:07 EST What is Pay-per-click Advertising and Should You Care? http://jasegroup.com/blog/?what-is-pay-per-click-advertising-and-should-you-care <img style="margin-right: 5px; margin-left: 5px;" title="ppc advertising" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/ppc-advertising.jpg" alt="ppc advertising" width="200" height="130" align="left" />We get questions quite a bit about <a title="The Lifecycle of Search Engine Marketing, PPC, is Ever Changing!" href="http://jasegroup.com/blog/?the-lifecycle-of-search-engine-marketing-ppc-is-ever-changing">pay-per-click advertising</a>. What is PPC? How is <a title="Pay-per-click Complements Your New Content Marketing Strategy" href="http://jasegroup.com/blog/?pay-per-click-complements-your-new-content-marketing-strategy">PPC advertising</a> different from <a title="No Summertime Blues with Google Penguin 2.0 & Quality SEO Strategies" href="http://jasegroup.com/blog/?no-summertime-blues-with-google-penguin-2-0-quality-seo-strategies">SEO</a>? Do I need to pay for pay-per-click if I already do <a title="Search Engine Optimization" href="http://jasegroup.com/search-engine-optimization">search engine optimization</a>? <h6>What is Pay-per-click advertising?</h6> Let's first understand what pay-per-click is and then what it can do for your business. PPC is sponsored advertising online - on Google, on Bing, on partner websites like YouTube and Flickr, etc. The pay-per-click advertising method gets its name from the way advertisers pay each time an Internet surfer clicks on an ad. <h6>Does PPC advertising work?</h6> PPC is indeed a quick way to bring targeted traffic to your <a title="small business website" href="http://jasegroup.com/blog/?the-truth-about-quality-web-design-why-a-free-website-just-wont-cut-it">small business website</a> while waiting for your <a title="organic SEO" href="http://jasegroup.com/blog/?is-your-organic-content-seod-to-the-max-be-wary-googles-pending-panda-algorithm-update-will-penalize-you">organic SEO</a> efforts to take hold in the search engines' results pages. Pay-per-click ads appear on various websites in strategically placed locations to encourage visitor clicking. And since the ads are placed according to content or search relevance, the probability is very high that a person clicking your PPC ad is very interested in your content. <h6>How much does PPC cost?</h6> The cost for PPC keywords vary depending on the popularity of the keyword phrases you are targeting. If you are targeting a popular keyword phrase such as "real estate", you could expect to pay upwards of $25 per click. If you smart target [ . . . ] info@jasegroup.com (Keith Parnell) Mon, 3 Jun 2013 11:00:53 EST Cancun, Baby. Cancun. Where has JASE taken you? http://jasegroup.com/blog/?cancun-baby-cancun-where-has-jase-taken-you Beautiful skies and beautiful water - Can you smell the fresh, salty air? Cancun, Mexico Thanks, Ana! <img class="alignnone size-medium wp-image-12815" title="JASE went to Cancun with Ana" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/JASE-went-to-Cancun-with-Ana-550x412.jpg" alt="JASE went to Cancun with Ana" width="550" height="412" /> If you have a photo with a JASE card, JASE koozie, JASE shirt, JASE golf visor, JASE pen, JASE coffee mug, JASE pilsner glass, or some other <a title="Shop at the JASE Store" href="http://jasestore.com" target="_blank">cool JASE item</a>, send it to us. We'll feature you here on our blog. info@jasegroup.com (JASE Team) Sun, 2 Jun 2013 08:30:18 EST Good Food, Good Drinks, Good Friends at Chick's Oyster Bar. Where has JASE taken you? http://jasegroup.com/blog/?good-food-good-drinks-good-friends-at-chicks-oyster-bar-where-has-jase-taken-you We got to hang on the deck watching the sunset over Lynnhaven Inlet at Chick's Oyster Bar. Virginia Beach, VA Thanks, Frank & Laura! <img class="alignnone size-medium wp-image-12808" title="On the deck at Chick's Oyster Bar" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/On-the-deck-at-Chicks-Oyster-Bar-550x412.jpg" alt="On the deck at Chick's Oyster Bar" width="550" height="412" /> If you have a photo with a JASE card, JASE koozie, JASE shirt, JASE golf visor, JASE pen, JASE coffee mug, JASE pilsner glass, or some other <a title="Shop at the JASE Store" href="http://jasestore.com" target="_blank">cool JASE item</a>, send it to us. We'll feature you here on our blog. info@jasegroup.com (JASE Team) Sat, 1 Jun 2013 08:30:58 EST Don't Get Caught With Your Pants Down - Google+ & Google Hangout are Here To Stay http://jasegroup.com/blog/?dont-get-caught-with-your-pants-down-google-google-hangout-is-here-to-stay <a href="http://blogadmin.jasegroup.com/dont-get-caught-with-your-pants-down-google-google-hangout-is-here-to-stay/print/" rel="attachment wp-att-12825"><img class="alignright size-thumbnail wp-image-12825" title="Google Plus icon" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/google-plus-icon-150x150.jpg" alt="Google Plus icon" width="150" height="150" /></a>With its popularity steadily growing (some estimates show over 190 million users), Google+ is looking to knock <a title="JASE on Facebook" href="https://www.facebook.com/JASEGroup" target="_blank">Facebook</a> from its high perch above the <a title="Social Media Marketing" href="http://jasegroup.com/social-media-marketing">social community</a> kingdom. But that's a topic of another conversation. Have you looked at your <a title="JASE on Google plus" href="https://plus.google.com/115426057860244911677/posts" target="_blank">Google+ page</a> lately? Google+ has changed its format again. And with the roadmap in Mountain View changing almost weekly, chances are its look will change again within 6 months. New features are constantly being added and old features are consistently being upgraded and becoming more stable. <h6>Google Hangout</h6> Google Hangout is a great example. <a title="Who is JASE" href="http://jasegroup.com/who-is-jase">We</a> use the video chat platform almost exclusively now for our National Business Development Team discussions. If you're a small business that does any type of work on the Internet, you can no longer afford to ignore Google+. <h6>Google Search</h6> We all know the dominance of Google's powerful search engine. We can only expect that articles and links shared and friendly conversations held on Google+ are actively influencing search engine results for business websites. As a matter of a fact, we see the referrals coming in consistently to our clients' websites that we know are attributable to Google+ activity. So don't get caught with your pants down. Don't think that Google+ is not a player in the business-of-the-Internet. <a title="Connect with us on Google+" href="https://plus.google.com/115426057860244911677/posts" target="_blank">Connect with us on Google+</a>. Let's (Google) Hangout some time. <span style="font-size: xx-small;">image credit: <a title="google plus icon" href="http://planetnaboo.wordpress.com/2011/07/20/google-plus-icon/" target="_blank">planetnaboo</a></span> info@jasegroup.com (Keith Parnell) Fri, 31 May 2013 11:00:47 EST Rebranding Gone Bad Leads to a Drastic Apology from Retailer J.C. Penney http://jasegroup.com/blog/?rebranding-gone-bad-leads-to-a-drastic-apology-from-retailer-j-c-penney <img class="alignright size-full wp-image-12555" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/jcpenney_logos_3b.jpg" alt="" width="264" height="295" />The last few years have been hard for <a title="J.C. Penney" href="http://www.jcpenney.net/About-Us.aspx" target="_blank">J.C. Penney</a>. Within a two-year span the retailer fired and rehired its <a title="J.C. Penney Cans Johnson and hires Ullman" href="http://www.adweek.com/news/advertising-branding/jc-penney-cans-ron-johnson-brings-mike-ullman-back-148473" target="_blank">CEO Myron E. Ullman.</a> He replaced <a title="J.C. Penney News" href="http://ir.jcpenney.com/phoenix.zhtml?c=70528&p=irol-newsArticle&ID=1804405&highlight=" target="_blank">Ron Johnson,</a> who was hired and fired from J.C. Penny after making major changes to the brand during his short 17-month tenure. Under Johnson's leadership, J.C. Penney went through a drastic rebranding. The newly created brand featured a new logo, redesigned stores, removal of sales, clearances and coupons at the store. Johnson recently added younger and more trendy clothing brands. The strategy behind the changes was to attract younger consumers. Unfortunately, the rebranding ostracized loyal customers causing sales to tank. Recently, <a title="J.C. Penney Ad" href="http://www.usatoday.com/story/money/business/2013/05/01/jc-penney-ad-apologizes-to-customers/2127055/" target="_blank">J.C. Penney launched an advertisement</a> to court their loyal customers back into the stores. The ad features women going about everyday task, going to work, getting dressed and playing with children. What makes the <a title="Creative Advertising " href="http://jasegroup.com/creative-advertising">TV ad</a> so impactful are the words spoken to the customers listening to the ad. "<em>Recently J.C. Penney changed. Some changes you liked, and some you didn't. But what matters with mistakes is what we learn. We learned a very simple thing, to listen to you. Come back to J.C. Penney. We heard you; now we'd love to see you.</em>" The road to redemption for J.C. Penney will be strategic, but the television ad is definitely a step in the right direction. Here are a few tips from JASE to help your business through the often rough road of <a title="JASE Brand Management" href="http://jasegroup.com/brand-management">rebranding</a>: -<strong>Research your current market</strong>: Get to know your current customers, business partners and ven [ . . . ] info@jasegroup.com (Naima Gethers) Wed, 29 May 2013 11:00:03 EST Three's Company: Tumblr, Flickr and Yahoo! Have Big Plans For The Future http://jasegroup.com/blog/?threes-company-tumblr-flickr-and-yahoo-have-big-plans-for-the-future <img class="alignright size-full wp-image-12546" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/YahooPurple.jpg" alt="" width="321" height="241" /><a title="Yahoo" href="http://info.yahoo.com/" target="_blank">Yahoo!</a> recently announced changes and additions that will help the company gain ground on their competitors, Google and Facebook. Yahoo! will be making major updates to its photo sharing site <a title="JASE on Flickr " href="http://www.flickr.com/photos/jaselabs/" target="_blank">Flickr</a> and has been approved to purchase the extremely popular blogging site <a title="Tumblr" href="http://www.tumblr.com/" target="_blank">Tumblr</a> Inc. The recent decline in traffic to Yahoo! websites is the driving force behind recent updates to the Yahoo! homepage, Yahoo! email, Flickr and its venture to purchase Tumblr. Following the release of Yahoo!'s first quarter numbers, Marissa Mayer, Yahoo! CEO, stated that the <a title="Yahoo First Quarter Numbers" href="http://www.reuters.com/article/2013/04/16/us-yahoo-results-idUSBRE93F16E20130416" target="_blank">revitalization of Yahoo! would be a long-term project </a>measured in years. <strong>According to Mayer the <a title="Yahoo Unveils Flickr Updates" href="http://www.bloomberg.com/news/2013-05-19/yahoo-board-approves-purchase-of-tumblr-wsj-journal-says.html" target="_blank">upgrades to Flickr</a> are expected to "make Flickr awesome again." Here are a few highlights of the changes that have already been made.</strong> <ul> <li>Users will receive a terabyte of free storage, capable of storing approximately 530,000 high resolution photos.</li> <li>Pictures can be easily shared across various social media communities.</li> <li>The new Flickr interface, focused on images, will now have less copy or words and more images. The new look will compete with the photo-sharing social media community Instagram.</li> </ul> <strong>The $1.1 billion deal to purchase Tumblr is expected to help Yahoo! tap into a younger online audience. Here are a few facts about the Yahoo! and Tumblr deal.</strong> <ul> <li>Tumblr will continue to operate as a separate business. There will be no Yahoo! branding on the site.</li> <li>More advertisements will be sold on Tumblr in an effort to "monetize."</li> <li>David Karp, CEO of Tumblr, reassured users that the Tumblr team wouldn't change. He expects Yahoo!'s resources to help Tumblr become better faster.</li> </ul> <a title="JASE Group" href="ht [ . . . ] info@jasegroup.com (Naima Gethers) Tue, 28 May 2013 11:00:29 EST Memorial Day is a Special Day for All of Us http://jasegroup.com/blog/?memorial-day-is-a-special-day-for-all-of-us All of us have a family member or have known someone that has passed away sacrificing their life for our beautiful Country. On this special day, we honor you, the deceased. We thank you for every selfless act you have given for all Americans. We truly, humbly thank you. <img class="alignnone size-medium wp-image-12532" title="Memorial Day" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/Memorial-Day-550x366.jpg" alt="Memorial Day" width="550" height="366" /> <a title="Memorial Day on Wikipedia" href="http://en.wikipedia.org/wiki/Memorial_Day" target="_blank">Wikipedia says about Memorial Day</a>, "<em>Memorial Day is a United States federal holiday which occurs every year on the final Monday of May. Memorial Day is a day of remembering the men and women who died while serving in the United States Armed Forces. Formerly known as Decoration Day, it originated after the American Civil War to commemorate the Union and Confederate soldiers who died in the Civil War. By the 20th century Memorial Day had been extended to honor all Americans who have died while in the military service.</em>" <span style="font-size: xx-small;">image credit: <a title="Memorial Day" href="http://www.timeanddate.com/holidays/us/memorial-day" target="_blank">timeanddate.com</a></span> info@jasegroup.com (JASE Team) Mon, 27 May 2013 08:30:01 EST Fear The Beard, and Team JASE. Where has JASE taken you? http://jasegroup.com/blog/?fear-the-beard-and-team-jase-where-has-jase-taken-you Hangin' with Team JASE (Robertson) and Duck Dynasty Newport News, VA Thanks, Cameron! <img class="alignnone size-medium wp-image-12528" title="Hangin with Team JASE (Robertson)" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/Hangin-with-Team-JASE-482x550.jpg" alt="Hangin with Team JASE (Robertson)" width="482" height="550" /> If you have a photo with a JASE card, JASE koozie, JASE shirt, JASE golf visor, JASE pen, JASE coffee mug, JASE pilsner glass, or some other <a title="Shop at the JASE Store" href="http://jasestore.com" target="_blank">cool JASE item</a>, send it to us. We'll feature you here on our blog. info@jasegroup.com (JASE Team) Sun, 26 May 2013 08:30:51 EST We had wine with Gandhi. Where has JASE taken you? http://jasegroup.com/blog/?we-had-wine-with-gandhi-where-has-jase-taken-you Yes, we broke bread (pizza) and had wine with Gandhi at Baker's Crust. Ghent, Norfolk, VA Thanks, Nicole! <img class="alignnone size-medium wp-image-12523" title="Wine with Gandhi" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/Wine-with-Gandhi-550x412.jpg" alt="Wine with Gandhi" width="550" height="412" /> If you have a photo with a JASE card, JASE koozie, JASE shirt, JASE golf visor, JASE pen, JASE coffee mug, JASE pilsner glass, or some other <a title="Shop at the JASE Store" href="http://jasestore.com" target="_blank">cool JASE item</a>, send it to us. We'll feature you here on our blog. info@jasegroup.com (JASE Team) Sat, 25 May 2013 08:30:40 EST Men: There Are Times When Duct Tape Is Not Appropriate http://jasegroup.com/blog/?men-there-are-times-when-duct-tape-is-not-appropriate Is your design and development team a bit outdated? <img class="alignnone size-medium wp-image-12518" title="obsolete website" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/obsolete-website-550x402.jpg" alt="obsolete website" width="550" height="402" /> <a title="JASE Technology" href="http://jasegroup.com/technology">JASE Technology</a> <a title=" JASE Web Design" href="http://jasegroup.com/web-design-web-development"> JASE Web Design</a> <span style="font-size: xx-small;">image credit: <a title="A little outdated" href="http://www.webdesignerdepot.com/2012/12/comics-of-the-week-159/" target="_blank">webdesignerdepot.com</a></span> info@jasegroup.com (JASE Team) Fri, 24 May 2013 11:00:21 EST 3 Tips on Website Redesign & SEO Strategies to Kick Start Your Business http://jasegroup.com/blog/?3-tips-on-website-redesign-seo-strategies-to-kick-start-your-business <img class="alignright size-full wp-image-12477" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/startblocks.jpg" alt="" width="350" height="128" />Many companies have different reasons for updating their websites. <a title="Website Makeover" href="http://jasegroup.com/blog/?mothers-day-makeover-website-redesign">Last week's post</a> mentioned the need for a facelift or redesign based on an outdated look of the website. Often, an updated website can result in decreased page views, decreased consumer use and ultimately a decline in business. It's important to constantly analyze where business is coming from and determine what factors users like about your website. Once you have an analysis of your website you will have a better understanding of how to make your website work for your business. A lack of page views or visits to your website may be the result of poor visibility on <a title="Google" href="http://www.google.com" target="_blank">Google search</a> results. It may also be the result of ineffective information on your website. If you have neglected your website since its initial creation you might find a website that no longer fulfills the needs of your business, possibly even creating a decline in your business. These factors make a major difference in regards to the success of your business online. <h6>Here are a few ideas to include in the redesign of your website:</h6> - <strong>Focus on your brand</strong>: A perfect time to <a title="website redesign" href="http://jasegroup.com/web-design-web-development/spring-special">redesign your website</a> would be simultaneously with any <a title="JASE Branding Strategy" href="http://jasegroup.com/blog/?what-is-the-jase-branding-strategy-development-process">re-branding efforts</a>. If you overhaul the look of your brand including colors, images used in marketing, wording used with your brand and more, you should include those changes on your website as well. Consumers should be able to look at information about your business and see a uniformed presentation of information across all mediums. - <strong>Create content for consumers and Google</strong>: Make sure the information on your page is written for your consumers but also written to attract visitors to your page. According to <a title="research on website use" href="http://www.seo.com/blog/reasons-redesign-website-infographic/" target="_blank">recent research</a>, 62 percent of search users use results from the firs [ . . . ] info@jasegroup.com (Naima Gethers) Thu, 23 May 2013 11:00:46 EST No Summertime Blues with Google Penguin 2.0 & Quality SEO Strategies http://jasegroup.com/blog/?no-summertime-blues-with-google-penguin-2-0-quality-seo-strategies <img class="alignright size-full wp-image-12462" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/VintageSummer.jpg" alt="" width="315" height="230" />Google's Matt Cutts recently previewed a few of <a title="preview of future Google plans" href="http://www.mattcutts.com/blog/what-to-expect-in-seo-in-the-coming-months/" target="_blank">Google's summer plans</a> via his blog. The latest round of Google upgrades are designed to help small to medium size businesses and their webmasters. If all of Google's plans come to fruition, Google will continue to help website owners create compelling <a title="Website Design" href="http://jasegroup.com/web-design-web-development">websites</a> that users love. <h6>Here are a few of the proposed Google updates:</h6> - <strong>Deploying Penguin 2.0</strong>: This change is expected to be more comprehensive than the original version of <a title="What your business needs to know about Google Penguin" href="http://jasegroup.com/blog/?google-penguin-and-search-engine-over-optimization-what-your-business-needs-to-know-about-the-latest-google-algorithm">Google Penguin</a>, having a greater impact on web spam and black hat web spam. - <strong>Stronger enforcement on advertorials</strong>: Google will begin looking at advertorials that violate their <a title="Google penalizes for advertorial violations" href="http://www.seroundtable.com/google-penalty-advertorials-16412.html" target="_blank">quality guidelines</a>. Specifically, Google will look at advertorials that flow with or pass PageRank. Google wants advertorials to be clean and evident to users that it's an advertorial and not organic non-bias content. - <strong>Detecting authority sites</strong>: By detecting sites that are authorities in their specific industry, such as medical, travel etc., Google can determine their rank better based on how appropriate the website is for users in that particular area of interest. Google will also look at <a title="Content for Google Panda" href="http://jasegroup.com/blog/?is-your-organic-content-seod-to-the-max-be-wary-googles-pending-panda-algorithm-update-will-penalize-you">Google Panda</a> to find additional signals to help refine sites that are in a gray zone. By finding these signals of quality, Google will be able to help websites receive a better rank that were affected by Pandas initial launch. - <strong>More information to webmasters</strong>: Google will start providing more information to webma [ . . . ] info@jasegroup.com (Naima Gethers) Wed, 22 May 2013 11:00:05 EST Local Search News: Bing Business Portal is now Bing Places for Business http://jasegroup.com/blog/?local-search-news-bing-business-portal-is-now-bing-places-for-business <a title="Bing Places for Business" href="http://jasegroup.com/search-engine-optimization/local-search-optimization"><img class="alignnone size-medium wp-image-12500" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/Bing-Places-for-Business-550x224.png" alt="Bing Places for Business" width="550" height="224" /></a> We received an official announcement yesterday from the bing team at Microsoft that Bing Business Portal is now <a title="Bing Places for Business" href="https://www.bingplaces.com" target="_blank">Bing Places for Business</a>. Have you captured your Bing Places for Business portal yet? No? You may want to talk to a member of <a title="Bing Places for Business" href="http://jasegroup.com/search-engine-optimization/local-search-optimization">our local search optimization team</a> to make sure your business is properly registered with both bing and Google. <blockquote>As a current Bing Business Portal user, we wanted to make you aware of some recent changes. First, Bing Business Portal is now Bing Places for Business. Here's an overview of what you can expect from this new experience: <h5>New and existing features</h5> - Easily claim and verify your business listing. - Add images and details such as hours of operation, parking options, and accepted payment methods. - NEW! Add links to videos. <h5>Changed features</h5> - For now, you’ll no longer be able to create Daily Deals or coupon offers. Any offers you had running are no longer public. - The options to create collateral, QR codes, and a free mobile website have been discontinued for the time being. <h5>See it now</h5> - Sign in today to see the new Places for Business and enhance your listing. Thank you for using Places for Business. Sincerely, The Bing Places for Business Team</blockquote> info@jasegroup.com (JASE Team) Tue, 21 May 2013 11:00:04 EST What exactly is Inbound Marketing? http://jasegroup.com/blog/?what-exactly-is-inbound-marketing <a title="JASE Inbound Marketing" href="http://jasegroup.com/inbound-marketing"><img class="alignright" src="http://jasegroup.com/images/JASE-im-100w.png" alt="JASE Inbound Marketing" width="100" height="117" /></a><a title="JASE Inbound Marketing" href="http://jasegroup.com/inbound-marketing">Inbound marketing</a> focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. For this reason, <a title="JASE Inbound Marketing" href="http://jasegroup.com/inbound-marketing">inbound marketing</a> can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product, or is already searching for your services. JASE specializes in the perfect mixture of inbound marketing with traditional marketing. By combining your current <a title="advertising initiatives" href="http://jasegroup.com/creative-advertising">advertising initiatives</a> with our inbound marketing strategies you can lower your total cost of advertising and increase the effectiveness of your campaigns. <strong>Read more on the <a title="JASE Inbound Marketing Model" href="http://jasegroup.com/jase-inbound-marketing-model">JASE Inbound Marketing Model here</a> and our specialty <a title="SEO strategies" href="http://jasegroup.com/search-engine-optimization">SEO strategies here</a>. There are webforms on each page to get you in touch with one of our team members who is anxious to help you get started down a successful path for your business.</strong> info@jasegroup.com (JASE Team) Mon, 20 May 2013 11:00:26 EST Advertising Gone Wrong http://jasegroup.com/blog/?advertising-gone-wrong Some things should be left to the professionals. <img class="alignnone size-full wp-image-12487" title="U-SUCK" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/U-SUCK.jpg" alt="U-SUCK" width="470" height="423" /> <a title="JASE Creative Advertising" href="http://jasegroup.com/creative-advertising">JASE Creative Advertising</a> <span style="font-size: xx-small;">image credit: <a title="u-suck" href="http://www.funnytimes.com/cartoons.php?cartoon_id=19970423#.UZY2NsqnCzc" target="_blank">funnytimes.com</a></span> info@jasegroup.com (JASE Team) Fri, 17 May 2013 11:00:15 EST Standing Alone Above The Crowd Can Cost You Less Than You Imagine - Web Design for as little as $699 http://jasegroup.com/blog/?standing-alone-above-the-crowd-can-cost-you-less-than-you-imagine-web-design JASE is running a dynamite special this Spring on our popular <a title="JASE web design" href="http://jasegroup.com/web-design-web-development">web design</a> and <a title="JASE web redesign" href="http://jasegroup.com/web-design-web-development">web redesign</a> packages. Look for the details <a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special">here</a> on our <a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special">JASE Web Design Spring Special</a> where you can get a creative web design for as little as $699. <a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special"><img class="alignnone size-medium wp-image-12358" title="JASE Web Design Spring Special" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/Spring-Special-Web-postcard-front-2013-05-06-550x368.jpg" alt="JASE Web Design Spring Special" width="550" height="368" /></a> <h5><a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special">CUSTOM WEBSITE DESIGN</a></h5> <h5><a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special">CMS WEBSITE DESIGN</a></h5> <h5><a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special">ECOMMERCE WEBSITE DESIGN</a></h5> <h5><a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special">DATABASE-DRIVEN WEBSITE DESIGN</a></h5> <strong><a title="JASE Web Design Spring Special" href="http://jasegroup.com/web-design-web-development/spring-special">Standing Alone Above The Crowd Can Cost You Less Than You Imagine</a></strong> info@jasegroup.com (JASE Team) Thu, 16 May 2013 08:30:12 EST Identity & Reputation Management 101: College Graduates, What Does Your Digital Footprint Look Like? http://jasegroup.com/blog/?identity-reputation-management-101-college-graduates-what-does-your-digital-footprint-look-like <img class="alignright size-full wp-image-12367" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/HUGrads.jpg" alt="" width="320" height="213" /><strong>Congratulations to graduates of the Class of 2013!</strong> <a title="Colleges in Hampton Roads" href="http://en.wikipedia.org/wiki/List_of_colleges_and_universities_in_Virginia" target="_blank">Colleges and universities across Hampton Roads</a> are conferring bachelor and master degrees on the next generation of small business owners, marketers, public relations specialists and social media gurus. As this new workforce prepares for a growing and digital global marketplace their digital footprint or <a title="Your Online Presence May Replace Your Resume" href="http://www.forbes.com/sites/danschawbel/2011/02/21/5-reasons-why-your-online-presence-will-replace-your-resume-in-10-years/" target="_blank">online presence</a> will make a major difference in how they do business. School and work documents, social media and online images can have a significant effect on how you are viewed online. And while this is an essential lesson for graduates to learn, it's never too late to understand the importance of your online presence and ways to improve it. The best way to see a small portion of your digital footprint is to <a title="Google Yourself" href="http://google.com" target="_blank">google</a> your name. When you are in the market for a new job, networking with people in your industry or preparing for new business ventures, digital information about you can have positive or negative affects on you. <h5>Here are a few examples of information that can be found through a simple online search:</h5> - <strong>Relevant and recent information</strong>: The most recent and most seen information will appear at the top of the list of what Google finds. Depending on your work and social media activity it may be your job profile or your profile on a social media page. Any recent news stories featuring your name will also appear near the top. - <strong><a title="JASE Social Media Marketing" href="http://jasegroup.com/social%2Dmedia%2Dmarketing/">Social media</a> profile</strong>: If your name is on Facebook, Twitter or another social media community Google will find it and display it on your search results. Make sure your personal pages display appropriate information about you. Various privacy settings provide different levels of security for your account. Make sure your profile represents t [ . . . ] info@jasegroup.com (Naima Gethers) Wed, 15 May 2013 11:40:09 EST SEO: The Term Everyone Knows But Few Really Understand - SEO Strategies for as little as $299 http://jasegroup.com/blog/?seo-the-term-everyone-knows-but-few-really-understand-seo-strategies-for-as-little-as-299 JASE is running a dynamite special this Spring on our popular <a title="JASE search engine optimization" href="http://jasegroup.com/search-engine-optimization">search engine optimization</a> packages. Look for the details <a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special">here</a> on our <a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special">JASE SEO Spring Special</a> where our professionals help you dive into exciting, effective and results-driven SEO strategies for as little as $299. <a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special"><img class="alignnone size-medium wp-image-12428" title="JASE SEO Spring Special" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/Spring-Special-SEO-postcard-front-2013-05-10-550x368.jpg" alt="JASE SEO Spring Special" width="550" height="368" /></a> <h5><a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special">ALPHA STRATEGY</a></h5> <h5><a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special">BETA STRATEGY</a></h5> <h5><a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special">GAMMA STRATEGY</a></h5> <h5><a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special">DELTA STRATEGY</a></h5> <strong><a title="JASE SEO Spring Special" href="http://jasegroup.com/search-engine-optimization/spring-special">SEO: The Term Everyone Knows But Few Really Understand</a></strong> info@jasegroup.com (JASE Team) Tue, 14 May 2013 11:00:01 EST In Celebration of Mother's Day Makeovers, Your Website Deserves a Redesign http://jasegroup.com/blog/?mothers-day-makeover-website-redesign <img class="alignright size-full wp-image-12418" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/makeover.jpg" alt="" width="280" height="197" />Last week the major news networks surprised <a title="Hampton Roads Show Makeovers" href="http://www.wavy.com/dpp/hr_show/deserving-mom-makeover-brittni-brizendine" target="_blank">moms across Hampton Roads</a> with makeovers in celebration of Mother's Day. Everyone recognizes that a new look can renew and refresh. Your website is the face of your business online. An <a title="Signs you need a website redesign." href="http://thenextweb.com/dd/2012/10/28/10-tell-tale-signs-that-your-website-may-need-a-redesign/" target="_blank">old website</a> can give your business an old and tired look. It may be time to <a title="JASE Website Design" href="http://jasegroup.com/tag/?custom-website-design">give your website a lift</a> with a new website design. Your website should offer visitors a clean, simple and modern look. The changes don't have to be dramatic, you still want your business to be recognizable through the changes. <h5>A Few Simple Rules to Follow When Preparing for a Website Redesign</h5> <strong>Research</strong>: Take note of what works for your consumers and the visitors to your website. You want to make sure that the information your users consistently seek remains on the site. Use analytics from your website to get a clear picture of website use. <strong>Remove the dead weight</strong>: Remove what's not being used on your website to make the look clean and easier for your customers to use. Your website layout should be based on what helps consumers function on your website. Any extras should be removed. <strong>Make Social Media Available</strong>: Include links to your social media pages on your website. Decide how prominent you want social media to be on the website based on the success of your social media strategy. Remember, the goal is to <a title="JASE Inbound Marketing" href="http://jasegroup.com/inbound-marketing">funnel traffic to your website</a>, not away. <strong>Analyze the new site</strong>: Use analytics to test the new site. Even if the website looks better, it has to be functional. Test what is working and what may need to be changed. <strong>Just like a makeover for mom, a new website can bring life to your website. Continue to follow the <a title="JASE Group Blog" href="http://jasegroup.com/blog/">JASE Group blog</a> as we continue to discuss website [ . . . ] info@jasegroup.com (Naima Gethers) Mon, 13 May 2013 11:00:14 EST Who are you kidding? http://jasegroup.com/blog/?who-are-you-kidding Working from home is not for everyone. Do you have the dedication? Can you separate "home" from "office" while at home? Can you say no to the distractions? Can you set a routine and stick to it, no matter what? <img class="alignnone size-full wp-image-12354" title="working from home" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/working-from-home.jpg" alt="working from home" width="550" height="419" /> <span style="font-size: xx-small;">image credit: <a title="working from home" href="http://tomfishburne.com/2003/09/when-people-say-theyre-working-from-home.html" target="_blank">marketoonist</a></span> info@jasegroup.com (JASE Team) Fri, 10 May 2013 11:00:48 EST JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN http://jasegroup.com/blog/?jase-web-design-spring-special-database-driven-website-design <div style="float: right;"><a title="JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN" href="http://jasegroup.com/web-design-web-development/spring-special/"><img src="http://jasegroup.com/images/icon-price-2599.png" alt="JASE Web Design Spring Special: DATABASE-DRIVEN WEBSITE DESIGN" /></a></div> <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />JASE Content Management System for Self-control of Your Website by <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />Modifying Page Content and Uploading Photos & Videos <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />When You Need Them <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Custom Software: Web Applications, Intranet Portals, Order Tracking <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />& Fulfillment Systems, Inventory Tracking Systems, Accounting <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />& Billing Systems, And More <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />Content Marketing Blog Enabling Fresh, Strategic Content for Search Engines <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Strategic Landing Pages to Support Ad Campaigns & Lead Generation Techniques <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Ultimate Goal: Lead Generation for Your Sales Team <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />24/7 Trained & Experienced Tech Support <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />A Strategy that Supports Integration With Your Social Networks <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Web Design Optimized For Viewing On Most Devices, including Laptops, Tablets & Smartpho [ . . . ] info@jasegroup.com (JASE Team) Fri, 10 May 2013 08:30:43 EST JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN http://jasegroup.com/blog/?jase-web-design-spring-special-ecommerce-website-design <div style="float: right;"><a title="JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN" href="http://jasegroup.com/web-design-web-development/spring-special/"><img src="http://jasegroup.com/images/icon-price-1999.png" alt="JASE Web Design Spring Special: ECOMMERCE WEBSITE DESIGN" /></a></div> <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />JASE Content Management System for Self-control of Your Website by <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />Modifying Page Content and Uploading Photos & Videos <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />When You Need Them <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Integrated Payment Module for Electronic Payments Directly on Your Website <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Integrated Shipping Module for Each Customer Order <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />Content Marketing Blog Enabling Fresh, Strategic Content for Search Engines <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Strategic Landing Pages to Support Ad Campaigns & Lead Generation Techniques <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Ultimate Goal: Lead Generation for Your Sales Team <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />24/7 Trained & Experienced Tech Support <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />A Strategy that Supports Integration With Your Social Networks <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Web Design Optimized For Viewing On Most Devices, including Laptops, Tablets & Smartphones <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img [ . . . ] info@jasegroup.com (JASE Team) Thu, 9 May 2013 08:30:43 EST Creative Advertising in the Digital Age http://jasegroup.com/blog/?creative-advertising-in-the-digital-age <blockquote>“By the end of the first decade of the 21st century, the advertising model was critically injured by the digital revolution that instilled across-the-board changes in the habits of readers, consumers, and advertisers.”</blockquote> <img class="alignright size-full wp-image-12323" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/JASEBrick.jpg" alt="" width="320" height="212" />This statement, captured in the article "<a title="Daily Newspaper Advertising in the 21st Century: RIP or Digital Resurrection" href="http://www.editorandpublisher.com/Features/Article/Daily-Newspaper-Advertising-in-the-21st-Century--RIP-or-Digital-Resurrection-" target="_blank">Daily Newspaper Advertising in the 21st Century: RIP or </a><a title="Daily Newspaper Advertising in the 21st Century: RIP or Digital Resurrection" href="http://www.editorandpublisher.com/Features/Article/Daily-Newspaper-Advertising-in-the-21st-Century--RIP-or-Digital-Resurrection-" target="_blank">Digital Resurrection</a>," was what forced a significant change in the advertising industry. For major local daily newspapers such as the <a title="Daily Press" href="http://dailypress.com" target="_blank">Daily Press</a> here in Hampton Roads, many of the advertisers consist of local businesses. Understanding their advertisers and the desires of their readers, many daily newspapers created a strategy for online and print content, in hopes of capturing the attention of readers on all platforms. So, for the advertising industry, print is not dead. Print publications provide advertisers with another medium to send their message through to consumers. “For JASE and our clients, the print ads industry is still booming,” stated <a title="Keith Parnell" href="http://jasegroup.com/keith-parnell/">JASE CEO</a> <a title="Keith Parnell talks advertising" href="http://keithparnell.com/tag/advertising/" target="_blank">Keith Parnell</a>. “Ad spending and even the success rate depends on the target market of our client and the specific campaign.” Understanding the demographic you are trying to reach will help with the creation of your advertisement. JASE believes that there is no second chance at making a good first impression when it comes to advertising. There is a limited amount of time online and offline for advertisers to grab the attention of consumers. Regardless of the platform, most business owners need a <a title="JASE Creative Advertising" href="http://jasegroup.com/cre [ . . . ] info@jasegroup.com (Naima Gethers) Wed, 8 May 2013 11:00:00 EST JASE Web Design Spring Special: CMS WEBSITE DESIGN http://jasegroup.com/blog/?jase-web-design-spring-special-cms-website-design <div style="float: right;"><a title="JASE Web Design Spring Special: CMS WEBSITE DESIGN" href="http://jasegroup.com/web-design-web-development/spring-special/"><img src="http://jasegroup.com/images/icon-price-999.png" alt="JASE Web Design Spring Special: CMS WEBSITE DESIGN" /></a></div> <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />JASE Content Management System for Self-control of Your Website by <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />Modifying Page Content and Uploading Photos & Videos <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />When You Need Them <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />Content Marketing Blog Enabling Fresh, Strategic Content <img src="http://jasegroup.com/images/WHITESPACE.gif" alt="" width="50" height="1" />for Search Engines <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Strategic Landing Pages to Support Ad Campaigns & Lead Generation Techniques <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Ultimate Goal: Lead Generation for Your Sales Team <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />24/7 Trained & Experienced Tech Support <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />A Strategy that Supports Integration With Your Social Networks <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Web Design Optimized For Viewing On Most Devices, including Laptops, Tablets & Smartphones <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />Scalability to an Unlimited Number of Web Pages <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt=" [ . . . ] info@jasegroup.com (JASE Team) Wed, 8 May 2013 08:30:37 EST The Evolution of Print Magazines in the Digital Age http://jasegroup.com/blog/?the-evolution-of-print-magazines-in-the-digital-age <a href="http://blogadmin.jasegroup.com/the-evolution-of-print-magazines-in-the-digital-age/magazines/" rel="attachment wp-att-12267"><img class="alignright size-full wp-image-12267" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/magazines.jpg" alt="" width="300" height="225" /></a>As we continue to look at the evolving world of media, let's continue our evaluation of the changes in the print industry. As previously mentioned, <a title="What's Next For Newspaper Reporters in This Digital Age?" href="http://jasegroup.com/blog/?whats-next-for-newspaper-reporters-in-this-digital-age">the future of newspapers is dim</a>, but there are other major news sources available from the print industry. Recently, an article from <a title="New York magazines new iPad app look" href="http://appleinsider.com/articles/13/03/28/new-york-magazines-new-ipad-app-looks-to-define-the-future-of-print-digital-publishing" target="_blank">Apple Insider</a> revealed the revamped <em>New York</em> magazine for the iPad. While the magazine has offered an iPad edition for years, the upgrade highlights the efforts of major magazines and other print publications to advance in the evolution of online publications. Since the iPad was first released and the use and production of tablets and e-readers has increased, magazines have worked on perfecting content for digital magazines. The content available online varies, often significantly, from what's available in print publications. Content creators are able to take flat articles from print magazines and expand on them with the help of the internet and all the digital world has to offer. The idea of additional content available online appeals to readers that may still be interested in print editions. For example, <a title="New York Magazine" href="http://nymag.com/" target="_blank">New York magazine</a> is celebrating their 45-year anniversary. The magazine offers a print and digital option for subscribers. For many, the innovative and creative design of the magazine makes the print version desirable. The new layout will intrigue an expanding demographic. Like New York magazine, many publications are dealing with meeting the needs of an expanded demographic. Subscribers who have always enjoyed the print version of popular magazines may be interested in the additional perks of online content. <strong>Content is being created and through the creative efforts of content managers, more digital magazines are availa [ . . . ] info@jasegroup.com (Naima Gethers) Tue, 7 May 2013 11:00:22 EST JASE Web Design Spring Special: CUSTOM WEBSITE DESIGN http://jasegroup.com/blog/?jase-web-design-spring-special-custom-website-design <div style="float: right;"><a title="JASE Web Design Spring Special: CUSTOM WEBSITE DESIGN" href="http://jasegroup.com/web-design-web-development/spring-special/"><img src="http://jasegroup.com/images/icon-price-699.png" alt="JASE Web Design Spring Special: CUSTOM WEBSITE DESIGN" /></a></div> <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Smart & Strategic Investment in Your Business <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Custom Web Design That Gets You Found in the Search Engines <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Creative Web Design that Fully Supports Your Business Brand <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Choose From Multiple Design Concepts That Are Right for Your Business <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />Dedicated Project Manager that Works With You Throughout the Design Process <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Increase Lead Generation With A Design that Leads Visitors to Contact Your Business <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />A Strategy that Supports Linking To Your Social Networks <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" /><img style="margin-right: 3px; vertical-align: middle; margin-bottom: 5px;" src="http://jasegroup.com/images/icon-free.png" alt="" />Trained & Experienced Tech Support <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />XML Sitemaps per W3C Specifications <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Search Engine Friendly Website Development <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoint.png" alt="" height="25" />Creative, Attractive, and Informational Design Showcasing Client Work, Services, Testimonials, etc. <img style="margin-right: 5px;" src="http://jasegroup.com/images/icon-pinpoi [ . . . ] info@jasegroup.com (JASE Team) Mon, 6 May 2013 18:00:39 EST The Truth About Quality Web Design - Why A Free Website Just Won't Cut It http://jasegroup.com/blog/?the-truth-about-quality-web-design-why-a-free-website-just-wont-cut-it <img class="alignright size-full wp-image-12244" title="JASE Web Designs creative affordable" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/JASE-Web-Designs-creative-affordable.jpg" alt="" width="320" height="248" />In our <a title="online marketing" href="http://jasegroup.com/inbound-marketing">online marketing</a> world we see <a title="JASE Web Design" href="http://jasegroup.com/web-design-web-development">website designs</a> run the gamut of good and bad. Some are cheesy - Some are very creative. One thing is for sure, bad web design can have a devastating impact on a small business. The psyche of a potential customer is very fragile on first impression. And more often than not, a company's website is that first contact point and your only chance to make a good first impression. JASE answers quite a few requests for proposals each month for new website designs and website redesigns. Often times one of the first questions we receive after submitting the proposal is, "Why is a website from you better than a free website design?" The truth is, a free website just cannot deliver the impact that a <a title="JASE Websites: Affordable, Creative, Efficient!" href="http://jasegroup.com/blog/?jase-websites-affordable-creative-efficient">professionally designed website</a> can. Free websites offer you basic features in cookie cutter form. They have minimal customization options such as color and image layout, which ultimately means that your website may look just like the website of the coffee shop down the street. <strong>The Truth About Quality Web Design</strong> <a title="How Does My Business Attract New Customers?" href="http://jasegroup.com/blog/?how-does-my-business-attract-new-customers"><strong>Lead generation</strong></a> - A free website is usually not designed with lead generation in mind. What does this mean? There is a strategy to how a JASE website is designed that places lead generation at its focal point. Ultimately, your website wants to provide information about your business and lead potential customers to contact you. Strategically designing a website that navigates the potential customer to contact your business is an effective way to generate leads for your business. <strong><a title="Brand & Identity Management" href="http://jasegroup.com/brand-management">Branding</a> </strong> - Your website represents your brand. Your brand represents you. A free website with minimal customization cannot accurately re [ . . . ] info@jasegroup.com (Cameron Muro) Mon, 6 May 2013 11:00:43 EST Think Outside the Box Usually Means Think Inside the Bigger Box http://jasegroup.com/blog/?think-outside-the-box-usually-means-think-inside-the-bigger-box When you hear, "sure, think outside the box," that usually means there are still constraints you must follow. A lot of times people think they're doing creatives a favor by saying, "think outside the box." But in reality, they don't really mean that because there are still organizational rules, brand guidelines, etc. that must be adhered to. On the positive side, this normally does mean you can sneak in one really cool, way off the planet idea and get away with not being given the stink-eye. <img class="alignnone size-full wp-image-12232" title="think outside the box" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/05/think-outside-the-box.jpg" alt="think outside the box" width="550" height="408" /> <a title="JASE Creative Advertising" href="http://jasegroup.com/creative-advertising">JASE Creative Advertising</a> <span style="font-size: xx-small;">image credit: <a title="think outside the box" href="http://tomfishburne.com/2011/07/outside-the-box.html" target="_blank">marketoonist.com</a></span> info@jasegroup.com (JASE Team) Fri, 3 May 2013 11:00:56 EST What's Next For Newspaper Reporters in This Digital Age http://jasegroup.com/blog/?whats-next-for-newspaper-reporters-in-this-digital-age <img class="alignright size-full wp-image-12164" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/04/Reading-paper.jpg" alt="" width="320" height="252" /><a title="Career Cast Job Ranking" href="http://www.careercast.com/jobs-rated/worst-jobs-2013" target="_blank">CareerCast.com</a> ranked newspaper reporters as the Worst Job for 2013. The ranking was based on a few factors but the low pay, high stress and projected job growth were the major cause of the low ranking. For years we have seen the decline of the newspaper business and the efforts of large newspaper companies to keep the industry afloat. In the last few years we have witnessed major layoffs at the newspapers, printers and paper producers and increased efforts to establish competitive online publications to represent dying newspapers. Newspapers have also started using <a title="Behind the Paywall" href="http://www.guardian.co.uk/media-network/2013/mar/27/behind-paywall-us-newspaper-websites" target="_blank">pay-walls</a> to make up for the lost subscriptions they have seen over the last few years. You may have noticed popular newspapers like the <a title="The Tribune Company" href="http://www.tribune.com/" target="_blank">Tribune Company</a> (locally affiliated with the Daily Press) have started using pay-walls on specific content. <a title="The Daily Press" href="http://www.dailypress.com/" target="_blank">The Daily Press</a> uses a pay-wall for local content. Like everything else, times change and for many, change is not always welcome. There are still a lot of people that prefer the look and feel of a traditional print newspaper. It may be a generational desire, but as newspapers try to figure out what's next the newspaper reporter suffers with the anguish of job security. As students from across the country and here in Hampton Roads prepare to graduate from high school, the journalism programs at well-known universities are changing. The new reality for journalism schools is the obligation to teach the next generation of journalists multiple jobs in the industry so they never find their jobs on the cutting block. Locally, <a title="Hampton University " href="http://www.hamptonu.edu/" target="_blank">Hampton University</a>, <a title="Old Dominion University" href="http://www.odu.edu/" target="_blank">Old Dominion University</a> and <a title="Norfolk State University" href="https://www.nsu.edu/" target="_blank">Norfolk State University</a> offer dynamic journalism pr [ . . . ] info@jasegroup.com (Naima Gethers) Wed, 1 May 2013 11:00:55 EST How To Use Technology to Distribute Your Content http://jasegroup.com/blog/?how-to-use-technology-to-distribute-your-content <a href="http://blogadmin.jasegroup.com/how-to-use-technology-to-distribute-your-content/lotsoftechnology/" rel="attachment wp-att-12196"><img class="alignright size-full wp-image-12196" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/04/lotsoftechnology.jpg" alt="" width="300" height="225" /></a>New technology was created for the small business owner. Sure, other people in different professions and lifestyles benefit from technology, but technology makes small business owners winners. When it comes to marketing, technology provides your business with multiple different avenues to display your message. Beyond the different types of devices, such as smart-phones, tablets, laptops, desktops, televisions and radios, there are many different outlets to distribute your content through. A great article about <a title="Take a Taylor Swift Approach to Content" href="http://www.ragan.com/Main/Articles/46589.aspx" target="_blank">content</a> compared the creation of content to the creation of a hit song. Understanding your customer is the best way to know what type of content they want to see. Know your consumers and know what they love about your products and services. Research what your consumers are buying from you and how can you speak to the desire or need that encourages them to purchase from you. Your content should tell the story about the desire or need that drives your consumers purchase. For example one of our clients, <a title="Mark Pressed4Time Blog" href="http://markpressed4time.com/blog" target="_blank">Mark Pressed4Time</a>, a pick up and delivery dry cleaning company, creates content to cater to customers that care for their clothes, have many household chores and are busy with daily obligations. In its blog, Mark Pressed4Time shares tips for household and laundry cleaning, what to look for in a dry cleaner and how to protect and preserve your clothing. <strong>Once you know your story, create and distribute your content.</strong> <strong><a title="Small Businesses Need a Social Media Plan" href="http://jasegroup.com/blog/?small-businesses-need-a-social-media-plan">Social Media</a></strong> - Engage with consumers on various social media networks by connecting with them through the right words. Your content on Facebook, Twitter and more must be strategic, concise and understood by your consumers. <strong><a title="Tips to Writing a Successful Blog" href="http://jasegroup.com/blog/?jase-groups-tips-to-writing-a-succes [ . . . ] info@jasegroup.com (Naima Gethers) Tue, 30 Apr 2013 13:00:04 EST Facebook Unveils Cost Per Action Advertising - What's A Facebook Fan Worth To Your Business? http://jasegroup.com/blog/?facebook-unveils-cost-per-action-advertising-whats-a-facebook-fan-worth-to-your-business <img class="alignright size-full wp-image-12188" title="Cost per action buying facebook fans" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/04/Cost-per-action-buying-facebook-fans.jpg" alt="" width="310" height="320" />Until recently, <a title="Can Social Media Generate Leads For Your Business?" href="http://jasegroup.com/blog/?can-social-media-generate-leads-for-your-business">Facebook</a> has only had two paid options to advertise your business in their social community. "Cost per click" and "Cost per thousand impressions". CPC, cost per click, has been around for a long time and is just like pay-per-click search advertising. CPM, cost per thousand impressions, is a more recent introduction and offers advertisers the option of paying Facebook for every 1,000 impressions Facebook generates for your business. Now, Facebook has a third option and they claim it will be more beneficial for your business. "Cost per action" is the newest advertising option and will allow the business to set the action they want to pay for. So for example, if you want to pay for new fans, Facebook will run your ad, and once you get a new fan from that ad, you pay Facebook. That got us thinking, "What's a Facebook fan worth to your business?" For many <a title="How Does My Business Attract New Customers?" href="http://jasegroup.com/blog/?how-does-my-business-attract-new-customers">small businesses</a>, the answer is probably not too much. Would you rather pay hundreds of dollars to buy fans that won't interact with your business page or have a few genuine die-hard fans that promote and support your business? Those genuine fans will do far more for your business than any number of "bought" fans that may casually like your business but not really support it. There are more effective ways, like <a title="Infographics for Content Marketing" href="http://jasegroup.com/blog/?infographics-for-content-marketing">content marketing</a> or <a title="Pay-per-click Complements Your New Content Marketing Strategy" href="http://jasegroup.com/blog/?pay-per-click-complements-your-new-content-marketing-strategy">pay-per-click</a>, to spend your internet advertising dollars. JASE believes that there is power in social media, to connect and engage with your fans, but it cannot be the sole source of marketing for your business. If your business has thousands of "bought" fans and they do nothing to help your business, how much are these fans worth to you? <span style [ . . . ] info@jasegroup.com (Cameron Muro) Mon, 29 Apr 2013 11:00:21 EST Cool New Samples of JASE Coffee Mugs in Pastels Have Arrived http://jasegroup.com/blog/?cool-new-samples-of-jase-coffee-mugs-in-pastels-have-arrived A new JASE sample set of coffee mugs & Irish pint glasses have arrived at the office this morning. Check out the full selection at the <a title="JASE Store" href="http://jasestore.com" target="_blank">JASE store</a>. <img class="alignnone size-medium wp-image-12209" title="JASE Sample Set - coffee mugs & Irish pint glass" src="http://blogadmin.jasegroup.com/wp-content/uploads/2013/04/JASE-Sample-Set-coffee-mugs-Irish-pint-glass-550x412.jpg" alt="JASE Sample Set - coffee mugs & Irish pint glass" width="550" height="412" /> info@jasegroup.com (JASE Team) Mon, 29 Apr 2013 08:53:14 EST