On days like last Thursday when Facebook was having serious reliability issues, remember that it’s a free service.
Do you want your business strategies relying solely on free services where you have no control? No, you don’t.
A social media strategy for your business must be a part of a larger inbound marketing strategy that centers around your website / blog where you have 100% control over your domain. You control the content. You control the ads (none preferably). You control the inbound links. You control the power and the message. And you control the reliability and the ability for your sponges to get to you on the web.
We are not knocking Facebook or Twitter or LinkedIn or Foursquare. We love these communities. But we know their roles in our organization’s success – they are support staff, not the featured platform.