This is world-blowing. This is practical. Is your target audience under 25? This medium by Snap is genius.

Did you see their new commercial for Spectacles?

Imagine one of your favorite memories. What if you could go back and see that memory the way you experienced it? That’s why we built Spectacles.

Spectacles are sunglasses with an integrated video camera that makes it easy to create Memories.

We’ve created one of the smallest wireless video cameras in the world, capable of taking a day’s worth of Snaps on a single charge, and we integrated it seamlessly into a fun pair of sunglasses – available in 3 different colors!

Spectacles connect directly to Snapchat via Bluetooth or Wi-Fi and transfer your Memories directly into the app in our brand new circular video format.

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