Social media is a huge part of professional sports. It allows for a connection to professional athletes that has not existed prior to the invention of social media. Well this year for the first time in the history of the NFL Draft, 8 lucky fans of the Indianapolis Colts and Washington Redskins were given the chance to conduct a Google+ Hangout with the top 2 draft picks.

The Indianapolis Colts selected Andrew Luck with the #1 overall pick in the 2012 NFL Draft and with the #2 pick the Washington Redskins selected Robert Griffin III. After each player was selected they held a Google+ Hangout with randomly selected fans that entered the contest at the teams’ websites.

While this was a great sports moment there was still a significant business strategy being used by both the Colts and Redskins. Using a momentous occasion, like the NFL Draft, the Indianapolis Colts and Washington Redskins, first and foremost businesses engaged with their consumers and continued to brand their businesses with the new faces of their franchises. The opportunity to interact with the top two NFL draft picks created a buzz for those teams’ fans, flooding the Colts and Redskins websites, branding their team, and encouraging sales while the fans were on the teams’ websites.

Why your business should copy the Indianapolis Colts NFL Draft Google+ Hangout with Andrew Luck:

So more than likely your business is not a professional sports franchise. More than likely you don’t have millions of visitors to your website, but that doesn’t mean you don’t engage and reward your loyal followers. A business can benefit from social media engagement with its followers. Maybe you don’t have Andrew Luck to offer on a Google+ Hangout as a reward, but there are a variety of contests and creative prizes that your business can give away.

Who were your NFL Draft winners and losers? What creative contests or rewards does your business use? Leave JASE a comment below and let us know your thoughts. As always, please feel free to share this article with friends.

NFL Draft Logoimage credit: jwtheblueprint on flickr

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