The monthly reports came out this week and comScore is showing that the market share figures for Google are slightly down, while Yahoo’s share has come up just a little. Bing’s market share has maintained its current hold for the last couple of months, remaining steady at 14.4%. Bing’s growth of course has come at the expense of other search engines like Ask.com and AOL.
WHY ARE THESE NUMBERS IMPORTANT?
As a business owner you must be aware of aspects that impact your inbound marketing strategy. More search engine traffic is currently going through Google and Yahoo, so you may not want to focus on PPC initiatives with a lesser used search engine.
HOW DOES MARKET SHARE AFFECT SEO?
SEO determines how just how visible is your company’s website. Knowing who controls the market on search will allow you to structure your SEO development so that your consumers will find you.
We work hard so you can find us easily on the web. We can show you how to let your consumers find you too through a powerful inbound marketing strategy. Have questions? Tweet us @jasegroup, or better yet subscribe to our blog and receive daily tips on how you can grow your business.
image credit: Danard Vincente on flickr
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