The New York Times published an article on recent Goldman Sachs estimates on Google’s ad revenues and Apple’s participation. Very interesting that Google would even consider severing the partnership.
- Google collected about $11.8 billion on mobile search ads in 2014.
- 75% of Google’s mobile search revenue in 2014 came from Apple iPhones and iPads.
- Google had just over $59 billion in ad revenues for 2014.
- 20% of Google’s revenue is coming from mobile search ads.
- $8.8 billion of Google’s revenue is coming from iOS devices.
- Google paid Apple over $1 billion in 2013 for the privilege of being the Safari default search engine.
- ~50% of iOS-related mobile search revenue, or $4.4 billion, is directly related to the Safari deal.