This week Google released “Search Plus Your World” to all of its Google account users. In Google’s blog post to its readers on Tuesday, it revealed that search would be different for Google account users. Google account users will now be suggested Google+ content and Google+ profiles based on your own Google account history. The option to have recommendations made visible to you in search can be turned off, but if you elect to use this feature, all Google recommendations will be highlighted with “blue person icon” next to the search result.
Google focused on 3 particular areas to impact search for account users:
- Personal Results, which enable you to find information just for you, such as Google+ photos and posts—both your own and those shared specifically with you, that only you will be able to see on your results page.
- Profiles in Search, both in auto-complete and results, which enable you to immediately find people you’re close to or might be interested in following.
- People and Pages, which help you find people profiles and Google+ pages related to a specific topic or area of interest, and enable you to follow them with just a few clicks. Because behind most every query is a community.
The information returned to the user in search traffic is filtered only if the account user has set up their Google+ account and given Google information to recommend. If you are a Google account user and have not set up your Google+ account, search results will remain normal for you.
Social networking and its impact on social signal have just been placed at a premium. Social media marketing has changed due to the implementation of this feature and the question to be asked now is: Could this be the beginning of the Semantic Social Network integration?
No doubt this will create more user-ship for Google+ and it should create a unique search experience for users. What do you think of Google’s new search feature? Leave a comment below and let us know. As always, please feel free to share this with friends.
image credit: JASE Group