In the first quarter of 2012 we covered the changes to Google’s search engine when they launched “Search plus your world“. In the launch Google started promoting Google+ People & Places in the right hand column of their search results page. This change impacted search results, for example, when you searched for JASE Group you would have a suggestion to JASE’s Google+ page in the right hand column.

This feature irritated several social media communities, namely Facebook and Twitter, as previously their content was being promoted in the right hand column, but now it was replaced for Google+ content.

Google has done away with Google+ People & Places and replaced it with a new feature.

At the end of April 2012 Google released the “Knowledge Graph” and now the content listed in the right hand column is extra information that Google feels is related to the search term.

The attempt is to return the most relevant content, whether it is from Google+ or the Knowledge Graph. A Google spokesperson explained that Google is blending different content sources, including Knowledge Graph and connections with Google+ profiles to bring us that most relevant content.

What do you think of Google’s attempt to alleviate some of the criticism they were facing with People & Places? Leave us a comment below and let us know what you think. As always, please feel free to share this article with friends.

Google Knowledge Graphimage credit: JASE Group

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