Last week Google CEO Larry Page announced in his press release regarding Google’s Q4 performance that its social community, Google+, now has over 90 million users worldwide. This is a remarkable achievement as Google reported in Q3 that it had only 40 million users.
Google+ came out of the gates hot in popularity and seemed to cool off a little during the middle of 2011, but now it appears that Google+ is back on its blistering pace. Its popularity has even caused Experian Hitwise to predict that Google+ would hit 400 million users worldwide by the end of 2012.
With the launch of the “Search plus your world” feature and the weight of Google+’s information on search engine results it is important for businesses to have a presence on Google+. A business, however, must determine what percentage of their social media marketing plan they must invest in each social community.
Do you regularly use Google+? Are you struggling to determine which social community will benefit your business most? Contact JASE today and lets talk about how we can help you increase your brand exposure.
image credit: west.m on flickr