We often find ourselves in conversations with clients about developing budget line items against a marketing plan. As with a lot of small businesses, a marketing budget has not yet been established.

Most business owners understand the importance of smart money allocation and the results gained from the plan execution but they’ve just not gotten around to it yet.

Well, now is the time. The current state of our economy offers the perfect opportunity. Establish your company’s brand now. Expose your strategic brand to consumers now so that when the turn-around does hit us, you’re ready. You’re already on the tips of their tongues.

In a blog article, Seth Godin once said, “Creativity demands exposure to market needs, and insulation from market fears. Give it some time to work, some support, some breathing room. That’s when creativity has a chance to change the game.

Aligning your business with a partner that can generate new brand exposure and knows what is required to make your business successful is critical in this economy. Let’s grow your business, contact JASE today.

Plant Seedlingimage credit: _sjg_ on flickr

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