On May 2, the Hampton School Board of Hampton, Virginia unanimously approved a new policy for teachers on Facebook. The rule is clear: teachers may not friend students on Facebook. For the school district, this policy is a part of protecting the integrity of the relationships between the teachers and students.
Similar to Hampton Schools, many businesses implement various rules for their employees and their personal social media pages. In the past, employees have been fired for negative comments made about employers, customers and the businesses where they worked.
Employee Facebook conduct affects your brand and reputation
While it may seem that innocent banter on private personal social media pages can have little effect on your business it can actually become poisonous to your overall brand. Incorporating rules for your employees that require them to respect the privacy of your guest and other employees, and the integrity of the business is a way to protect your brand on social media networks.
Your brand is what separates you from your competitors and your reputation is what keeps your customers. The efforts to protect your brand throughout your social media marketing efforts should begin in-house with your employees.
Branding within the organization
Understanding your employees and their appreciation for your business will help you communicate the importance of your company’s brand with your employees. Beyond creating rules of what not to do on social media networks, encourage employees to share news, events and the social media contact information for your business with their friends and followers. When consumers notice how enthusiastic and involved your employees are with your business they will respect your brand.
Some don’t believe in the power of branding, but the power behind social media is real. Monitor your employees comments about your business. Tell JASE what you think of the Hampton School Board ruling. Does your business have similar rules. Tell us below, share the blog post with friends and let’s get the discussion started.
image credit: by TechSoup for Libraries on flickr