Let’s talk costs – err – savings. If you’re a decision-maker in your organization, there’s no doubt you’ve been thinking deeply during this tough economic time on how you can cut costs and increase savings. There’s also no doubt you’ve heard this powerful term: Inbound Marketing. You know, because you read the JASE blog every day. Right? Right?
Inbound Marketing = cost savings. That’s right. Cost savings.
The concept of the JASE Inbound Marketing Model is all about tracking ad spending, tracking lead generation, being able to attribute both a lead and a closed sale directly to the ad dollars spent, and walking through the process of re-engagement planning. Re-engagement planning, as in reassigning advertising and marketing dollars from campaigns that are not performing to ad campaigns that are performing – quickly! Monthly, in most cases.
So when we sit down with you and talk re-engagement planning each month, we know not to spend (waste!) your dollars on campaigns that are not big performers. And that equals savings!
Want to know more? Click here to understand how much it costs to become an Inbound Marketing success.
If you still are unsure or need more information, let’s start with an obligation-free Inbound Marketing Assessment. You will learn more about your organization’s competitive landscape and learn how to make better decisions with your marketing dollars.
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