You invest in marketing initiatives, you launch advertising campaigns, but can you really tell if they are effective? How can you measure the impact of your campaigns? You may generate a few new leads. You may even have a few new customers walk through your door, but does that return equal your investment? Was that campaign the most cost effective way to get those leads or new customers?
For many, this is the marketing and advertising world. No real metric available to measure your initiatives and therefore no way to tell if you are spending your advertising and marketing dollars effectively. Consequently, this weakens the trust that executives and upper level management place in the marketing department and as a result, when budget cuts are necessary, they can start in the marketing department or with the outside marketing firm they hired.
JASE Group offers a creative advertising and marketing solution that allows us to measure your marketing initiatives and the success of your advertising campaigns. The success of this analysis allows us to adjust your advertising campaigns in almost real time, allowing for greater return on your investment.
What to know more about how a JASE marketing plan can give you measurable ROI? Contact us today and let’s talk.
image credit: SalFalko on flickr