There is a good article from our buddies up north, Kuno Creative, that they published earlier this month referencing 5 steps to connect your lead generation strategy to your targeted customer. It was a great explanation on the proper use of landing pages, marketing strategy, and contact with the potential customers.
Let’s take the progression one step further.
AS A SMALL BUSINESS, WHAT DO YOU DO ONCE YOUR POTENTIAL CUSTOMER HAS CLICKED SUBMIT?
If you’re like most small businesses you wait for the email to come to the sales director, or whomever is in charge of new business, and hope the lead is contacted. The reality is, if there is one place most small businesses drop the ball, this is it. Too many factors can contribute to leads going cold – day to day operations (is your sales team is one man and he/she has other tasks and responsibilities), loss of contact information, or if you have a sales team (assigning out leads, making sure the leads are followed through, or hunting for available sales team members). So the pains of your labor to create leads go by the wayside because after the baton was passed off, it was dropped.
HOW CAN SMALL BUSINESSES EFFECTIVELY MONITOR LEADS ONCE THEY ARE CREATED?
Software programs are available to manage your inbound marketing strategies. Finding the one to suit your company’s needs is critical. JASEtech developed a cloud-based inbound marketing system called JASE Marketing Manager for that very need. At the time we were inundated with leads and like every other small business we looked for ways to effectively manage and delegate our leads to our sales team. We eventually took it upon ourselves to create that necessary software which has turned out to be a staple of both ours and our clients’ inbound marketing strategies. The inbound marketing software automatically assigns and notifies the appropriate team member, based on initial setup, creates a contact card for that lead, and also provides other necessary information like who they are, where they came from, and what they are looking for; all completely accessible from anywhere thanks to the cloud-based design.
All this being said was not to sell our tool, but rather to explain the benefit to a small business in effectively managing lead generation. JASE Digital Media recognized the serious need for a functional tool and we made one ourselves. The JASE Marketing Manager toolset has made unmeasurable differences in the lives of our company and our clients.
Interested to know more about JASE Marketing Manager? Click the link below to learn more and try out our software free for 30 days.
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image credit: Folk Media on flickr