Facebook recently announced a new test message service that allows Facebook members  to pay $1 to send messages to non-friend members. Currently, if you message someone that is not a friend or associated with you through your friends, the message is routed to the “other” folder, similar to an email spam folder. According to Facebook this is a test of the usefulness of economic signals to determine relevance.

In an online post Facebook suggests that paying for a message would be appropriate when connecting with individuals to establish a formal introduction and/or professional relationship. ‘‘For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their Inbox. For the receiver, this test allows them to hear from people who have an important message to send them.”

The test is only open to personal messages between individuals in the U.S.  Accordingly, Facebook also recently launched the option to pay to promote personal posts on user’s timeline. For $7, users have the option to promote Facebook posts in their timelines to increase their friend’s visibility of the posts.

With professionally-geared social communities like LinkedIn, do you think Facebook is an appropriate venue to make professional connections via your personal page? After almost nine years in existence, Facebook began as a way to connect with friends in college, but for some has grown to an opportunity to stay in contact with colleagues, to promote association events, and relevant of industry news.

As a business owner, do you encourage your employees to target potential clients on behalf of your company via their personal Facebook pages? Share your stories below. JASE Group is an inbound marketing firm that offers social media campaign management, public relations, and advertising services. Follow our blog for the latest industry information and trends.

Facebook Other Messagesimage credit: Carolyn Nicander Mohr on Flickr

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