competion trollOne of our favorite blogs to read and discuss as a team belongs to Seth Godin. He wrote an article a while back about Trolls – those that live to destroy you by talking trash behind your back.

As a successful company, we see this quite a bit – especially from local competitors that see it true to talk “troll talk” to our potential client-base.

Seth’s tip #4 below is our favorite and one we try hard to live by.

Lots of things about work are hard. Dealing with trolls is one of them. Trolls are critics who gain perverse pleasure in relentlessly tearing you and your ideas down. Here’s the thing(s):

1. trolls will always be trolling
2. critics rarely create
3. they live in a tiny echo chamber, ignored by everyone except the trolled and the other trolls
4. professionals (that’s you) get paid to ignore them. It’s part of your job.

“Can’t please everyone,” isn’t just an aphorism, it’s the secret of being remarkable.

photo credit: dunechaser on Flickr

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