I read a blog the other day from our friends up north, Kuno Creative, and how they have increased their inbound marketing traffic and leads over 900% during the last 2 years. That feat is astounding and a number most of us will not be able to recreate. But it got me thinking about what we constantly tell our clients and friends, “Inbound Marketing works and most often times it works very well!” Yet, you still get that business owner that cannot see the “return on investment” on inbound marketing, so they start cutting pieces out, and ultimately end up looking for more.
One of our clients, last month alone, generated about 150 leads through the works of our inbound marketing strategies. Their sales team was able to close 10% of those leads. While those numbers may not seem high at first glance, consider that sales are unique across industries. This particular client claimed approximately $3 millon in sales that month sourced from inbound marketing. Most small businesses would be happy with a $3 million month! Wouldn’t you?
SO WHAT DOES THAT MEAN TO ME?
The answer is … everything! Outbound marketing strategies are important, but most times they are costly, and they are generally not continual. Your efforts have to constantly refresh your media to capture a new audience. With inbound marketing generated content, the leads continue to stream in which translates to an ongoing sales team for your company.
SO HOW DO I CREATE AN EFFECTIVE INBOUND MARKETING PLAN?
There are many aspects to inbound marketing. But by consistently blogging, engaging in social communities and periodically publishing e-books, whitepapers and webinars, you can build a solid following of subscribers and leads from your inbound marketing content.
Inbound marketing takes a dedicated plan that sometimes can seem too daunting for a small business owner, especially if you do not have your own marketing department. Don’t let that scare you though. There are options available for every business owner.
JASE talks about inbound marketing and analyzes its different aspects and results continually. Want to be kept in the loop? You can subscribe to our blog to receive daily content to help your business.
image credit: Hubspot on flickr
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