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Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.
Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.
Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.
Inbound marketing can be fun. Inbound marketing should be creative. Yes, content is king but content within your web presence must be appealing to your target audience.
What exactly is Inbound Marketing?
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
For this reason, inbound marketing can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
JASE specializes in the perfect mixture of inbound marketing with traditional marketing. By combining your current advertising initiatives with inbound marketing you can lower your total cost of advertising and increase the effectiveness of your campaign.
Internet Marketing Program
One of the most crucial facets of running a business is marketing, offline marketing initiatives and online marketing initiatives. This is evident in how some of the most notable brands spend immense sums of money to achieve eye-catching and effective advertisements. That's because these brands understand the huge contribution their ads make towards maximizing sales and creating brand awareness.
For many organizations that advertise online, the same principle applies. More so because online competition within a vertical is fierce. In order to compete, organizations must leverage an effective Internet marketing program aimed at increasing traffic to their web entities, and works to satisfy the most aggressive sales goals by targeting prospects that need their services and products.
Inbound Marketing vs. Outbound Marketing
Simply, inbound marketing is the opposite of outbound marketing. Remember the old days of setting up outbound call centers (telemarketing), creating television and radio commercials, and pushing out email blasts to get your word out? Well, that inefficient and expensive method of advertising and marketing is no longer a necessity.
- Think smart web design and web development.
- Think online call-to-actions.
- Think strategic blog content.
- Think SEO (search engine optimization).
- Think social media marketing.
- Think audio marketing.
- Think video marketing.
- Think photo sharing.
- Think social bookmarking.
- Think efficient online lead generation.
- Think strategic landing pages.
- Think email marketing.
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