Instagram announced their new “live” mode. Is live video a part of your marketing strategy? No? It should be.
The main difference between Instagram’s Live mode and Facebook Live (and YouTube Live) is the storage, or lack, of the videos. Instagram discards them as soon as the video feed goes dark. In other words, your audience sees you live or they don’t see you at all. Whereas, Facebook and YouTube keep the memories around for you.
Play with Instagram Live a bit and then come back and let me know what you think. It’s in our marketing strategies for our clients already. So there’s a clue that it should be for you too, at least on an experimental level, to see what your audience thinks.