Search engine optimization can be a tricky river to navigate for a business owner. Many companies know what SEO is and what it can do, but they are often unsure the best way to take advantage of SEO strategies. Naturally, a business will turn to an outside firm to bridge that gap, but sometimes they can end up in the wrong hands.

It’s 2012 and you have decided to turn your website into a money making lead generator for your business. SEO is the next step, but who to turn to? There are firms that just specialize in SEO, there are firms that are turn key operations, providing all the services you may need, like web design, SEO research, and copywriting.

Here are 5 tips to help you find the right SEO company to grow your business in 2012:

Keyword Research

Any qualified SEO / marketing firm worth hiring will create a keyword portfolio for your company, doing the correct research to determine what keywords will increase your website’s visibility. If they cannot speak thoroughly on their research technique, this could potentially be a red flag.

Link Building

One of off-site SEO’s core principles is link building. Links directed back to your site from trustworthy websites build your credibility with search engines and move your website up the rankings. Potential SEO agencies should competently speak to you about how they build links.

SEO Copywriting / Web Design

The research has been done to create your keyword portfolio, but it can all be for not if the website design and website copy are not taken seriously. The design of the website, i.e. which technical platform to choose,  is critical to making sure the website is optimized to take advantage of the SEO effort that has been invested.  Secondly, website copy, off page and on page, is integral to the success of a website. SEO has to be prioritized in all aspects of website copywriting. Just getting a user to a business’ website is not enough, the website has to be balanced between keyword laden copy and copy that will stimulate the reader.

SEO Strategy

In inbound marketing, as a philosophy, SEO strategy is huge. A business must plan out how to effectively manage their SEO efforts offline and online to work hand in hand with its other inbound marketing strategies to drive all traffic to its website.

Social Signal

This is a new factor in SEO – social signal saw itself pop on the scene toward the end of 2011, and it will firmly plant itself in 2012. A potential SEO firm should understand how social signal impacts SEO ranking and how to place their client in the right position to take advantage of social media and its impact on search engine results.

SEO strategy is constantly changing as search engines change. In 2012 search engines, especially Google, will bring about some drastic changes in the way we use search. If you are going to invest in a SEO firm, it must be one that is on the leading edge of SEO strategies, offering the complete and effective package to its clientele.

Where does your SEO strategy fall short? Are you thinking that a qualified SEO company will be just the push your business needs to take it to the next level in 2012? Sit down with JASE today and let us help you make 2012 your best year yet.

Magnifying Glass And Moneyimage credit: Images_of_Money on flickr

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