There are 2 main principles at the top of a successful SEO strategy.

  1. Quality Organic Content Creation
  2. Inbound Link Building

Following those two principles have been a tried and true formula for a successful increase in your website’s visibility in search engine traffic. Emerging from those principles was the resulting overload that was spammer content and keyword laced drivel that had no real benefit for the user to read. That outcome lead to the opportunity for Bing (their decision engine’s ability to return smarter search results) to gain market share and the subsequent creation of Google’s Panda Algorithm, once Google lost market share to other search engines, in an attempt provide higher quality content on search queries.

Today is the day we add a 3rd to that list.

It has been slow in coming, we have talked about it several times in our recent past, and it was finally confirmed by Google’s Eric Schmidt at the LeWebb 2011 conference in Paris, France. We are talking about “Social Signals” and businesses better adapt their inbound marketing strategies or they will be left behind.


Social signal in layman’s terms is the popularity of a piece of content on the web.


The major search engines value social signal, as far as we know, almost as much as they value back linking. Every page or piece of content that gets shared, +1’d, or tweeted increases that corresponding website’s social signal. Every article that is shared on StumbleUpon, Delicious, Digg boosts your company’s social signal. Every check in or comment for a business’ website boosts the social signal to the search engines, telling them that this particular website is more important than others.


Could your business’ website continue to rank high in search engine traffic without increased social signal? It is conceivable, but eventually, as search engines become better at interpreting what the user wants; all factors that contribute to SEO will become equal. Meaning, if your website’s social signal is low, it will be passed by other sites.


Get on board now, don’t wait for the train to pass you by, and your forced to play catch up. Social signals are here to stay, all the signs point to it. Google+’s incorporation in search, Google’s deal with Twitter, Facebook’s deal with Bing, they all point to social signal being the SEO wave of the future. Creation of popular/shareable organic content will weigh heavily on how visible your website will be.

Is social signal blowing your mind right now? Are you as a business owner scratching your head, asking, what do I do now? Contact JASE today and lets sit down an talk social signal, you’re not alone, we can help you prepare for your marketing future. As always, please feel free to share this content with anyone who can benefit.

Bat Signalimage credit: Danacea on flickr


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