The AT&T “It’s Not Complicated” TV advertising campaign has captured the attention of TV audiences since its initial release in November 2012.
In living rooms and offices across the country people continue to talk about the ads, which feature various groups of energetic, smart and extremely adorable children of different ages and a very straight-forward adult interviewer.
The campaign was created to focus on AT&T’s features and services by asking simple questions to the children. Here are examples of some of the questions:
Which is better, doing two things at once or just the one?
What’s better, faster or slower?
What’s better, bigger or smaller?
Who thinks more is better than less?
The children’s responses are hilarious! Their answers include everything from chants of “we want more, we want more,” math problems multiplying infinity, and my personal favorite, a grandma with a cheetah taped to her back. The ads quickly remind you that viewers love that “kids say the darndest things.”
It’s clear that the advertising campaign was successful. Between the period of December 27- January 2, AT&T was the most Tweeted-brand with 11,600 tweets. The advertising campaign continues to garner the attention of viewers, all based on mostly unscripted conversations with kids.
Creating a marketing campaign with JASE makes marketing just a bit easier for your small business.
Your marketing campaign can have a major impact on your target market when you use the right strategies.
- Creative advertising: Through research about your market and industry, creating a clever advertising campaign can be done. Your audience won’t have to jump through hoops to receive your message. Creative advertising captures the attention of your consumers and appeals to what they love.
- Web design and development: Your website represents your company online and must support your organization as traffic arrives to your website. Your website should meet your customer’s needs and provide you with an interface that is effective an appealing.
- Inbound marketing: Create content that drives your target audience to your business. Through inbound marketing your business can create quality leads that result in sales. Inbound marketing tactics are strategic and creative, all while encompassing various platforms.
Using the right tools and the right team for your marketing campaign can make a major difference on your bottom line. For additional information about creating a marketing campaign that works for your business talk to our inbound marketing team.
image credit: by ShareATT on YouTube