Facebook has been a revelation to advertising and inbound marketing. Every business in the world has an opportunity to share information with its followers as often as they like, and best of all it’s free! Unfortunately the impact you may have hoped to have with your “fans” might not actually be taking place.
Visibli recently published the results of a study where the company analyzed more than 200 million Facebook Fans to determine how they interacted with their fan pages. Among several interesting statistics they determined, the most startling was that just 80 minutes after a Facebook post has been published, it has already reached 50% of its effectiveness. Meaning that half of all the interactivity with that post will occur within 80 minutes after you post.
What does this all mean for the business owner and Facebook?
It means that you must assess a priority ranking to all of your advertising content. All social media outlets, Facebook and the like, must be understood for it’s value completely and not assumed to be the be-all answer to advertising.
JASE has always promoted blogging as a more effective means of content distribution and a more effective way for a business to generate interaction with its readers. Compared to Facebook, blogging reaches a much larger audience given its massive SEO reach and cannot be overlooked as a Facebook post might be. For example, continually posting content on Facebook buries content on content, and therefore may interfere with a potentially influential piece of information reaching its reader.
This is not to say that there is no importance to Facebook or Twitter, just that it must be a secondary source of information and branding for your business, and not the primary source for information.
For more help on content sharing strategy and how blogging can work for you, contact JASE Digital Media today.
image credit: Laughing Squid on flicker
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