Email marketing is huge. Don’t let anyone tell you any different. According to Direct Marketing Association, email marketing has an ROI of 4,300%. So, how do you capitalize on that list of email addresses you’ve been hoarding?

Here is a list of email marketing tips that recently published:

  • Email opens increase after 12 noon., with the most active period being between 2 p.m. and 5 p.m. (MailChimp)
  • 76 percent of email opens occur in the first two days after an email is sent. (Alchemy Worx)
  • Emails on a Tuesday have higher open rates than emails sent on any other day. (Experian)
  • Subject lines with more than 3 words experience a drop in open rate by over 60 percent. (ContactMonkey)
  • B2B customers have become desensitized to words such as “reports”, “forecasts,” and “intelligence.” (Adestra)
  • When it comes to emails, the average adult attention span is down to 8 seconds, which is less than that of a goldfish. (Entrepreneur)


Statistics source:

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