Keith Parnell, Strategy Chief

(Michael) Keith Parnell has been the Chief Executive Officer of JASE Group LLC, an innovative Creative Advertising & Public Relations Agency, since he founded the company in 1997. JASE is based in Norfolk, VA. Keith is Norfolk Commissioner of the Transportation District Commission of Hampton Roads, serves on the Board of Directors of Hampton Roads Public Transportation Alliance, and is Vice President and serves on the Board of Managers of The Cosmopolitan Club of Norfolk Virginia. In the past, Keith served as Chief Information Officer for Stratum Marketing, Manager of Software & Data Services for FSAP, and Deputy Chief Technology Officer for The AUTOMARK Group.

Keith studied at Christopher Newport University and Kansas State University. He is a member of the Norfolk Cosmopolitan Club, Virginia Opera Guild, Hampton Roads Public Transportation Alliance, Entrepreneurs Forum of Hampton Roads, Chesapeake Economic Development Advisory Committee, Hampton Roads Internet Marketing & Technology Group, Williamsburg Internet Marketing Group, Charlotte SEO & Search Engine Marketing Group, Hampton Roads for Rail, and Virginians for High Speed Rail. Keith is married to Nicole, has two daughters, one son-in-law, and two granddaughters. He enjoys golf, baseball, and football. Keith lives in Norfolk, VA.

If you would like to talk, our door is always open. Please contact us here – we look forward to working with you!

What’s going on with #KPTalks

Congratulations from Virginia Lieutenant Governor on TDCHR Appointment Congratulations from Virginia Lieutenant Governor on TDCHR Appointment - I received a very thoughtful congratulations letter from Virginia’s Lieutenant Governor Ralph Northam on my appointment to the Transportation District Commission of Hampton Roads. Thank you, sir. Again, I am very humbled. Commonwealth of Virginia Office of the Lieutenant Governor … Read More
Hampton Roads Crossing Study Endorsement of Hampton Roads Crossing Study Option D, build it all approach to relieving transportation congestion - The Virginia Commonwealth Transportation Board is looking to formally adopt a solution to help relieve transportation congestion in Hampton Roads. Four options for the Hampton Roads Crossing Study are being considered. In the meantime, the Virginia Department of Transportation will release … Read More
who-am-i.jpg Who am I? What am I good at? - Are you constantly re-evaluating yourself? I do. I am. And I do the same thing with my business here at JASE. I’m re-evaluating right now. I will know by the end of the hour what we are good at today … Read More
Governor Terry McAuliffe's Office Virginia Governor McAuliffe Appoints JASE Group CEO Keith Parnell to Transportation District Commission of Hampton Roads - We are proud to announce that our CEO, Keith Parnell, has been appointed by Virginia’s Governor Terry McAuliffe to the Transportation District Commission of Hampton Roads. Keith will serve as the City of Norfolk’s Commissioner to the TDCHR, the governing … Read More
HRT The Tide Norfolk Expansion HRT will study two main light rail routes through Norfolk - The Federal Transit Administration has recommended that Hampton Roads Transit study two potential light rail routes through Norfolk. The western-most route will extend the existing 7.2 mile starter line from Eastern Virginia Medical School through Ghent and Old Dominion University … Read More
JASE US Flag smartphone A Memorial Day Thank You, Hero - As we move into this holiday weekend, please remember why we are happy for three days away from work. It’s because of the unconscionable sacrifices that so many veterans of our U.S. Military and their families have made over the … Read More
things successful people do on sunday nights What do you do on Sunday nights? - Business Insider put together this infographic on what they say successful people do on Sunday nights. Where do you fit in the spectrum? As evident by this blog post, I find myself researching my industry, reading a lot, and planning … Read More
Directions from Norfolk to Richmond Today’s PSA: VDOT told me to take Rt. 460 to Richmond from Norfolk - I heard a Virginia Department of Transportation commercial on the radio today that encouraged us to not take I-64 from Norfolk to Richmond because of construction delays. VDOT provided Rt. 460 as an alternate route. How odd, I thought. Even … Read More
Late Night Brand-talk Late Night Brand-talk - Where does your brand stand? Do you have a solid brand strategy? Really? How is your brand perceived by the millennial generation? Are you a Snapchat gangsta these days? Let’s talk. Today. CHECK OUT THE VIDEO FOR MORE TIPS.
Content Marketing is Gold Content Marketing is Gold. Gold baby. - “When was the last time you wrote that fun blog article? Two or three sentences and a photo–you’re gold.” Content marketing is too easy today. Photo. Video. Quality copy with SEO keywords. Google & Bing will love you. CHECK OUT … Read More
SnapChat Talk with Our In-house Millennial SnapChat Talk with Our In-house Millennial - Use your resources, right? What better way to get down deep in business strategies with SnapChat than to experiment on the platform with millennials. CHECK OUT THE VIDEO.
Content. Content. Content Content. Content. Content. - How much content did you generate today? Blogging. Instagram. Facebook. Twitter. Pinterest. YouTube. Yes. All of them. Gotta live where your target audience lives, not in your little hole. CHECK OUT THE VIDEO.
Why should my business be on Instagram Why should my business be on Instagram? - We’ve done the analytics research for you. The saturation rate on Instagram for connections, conversations and attention is very high. Let’s make sure your brand is out there where your target audience lives. CHECK OUT THE VIDEO!
Belmont House of Smoke Shout-out to Belmont House of Smoke - Wow, what a great meeting this morning with the Belmont team: Dave, Rich & Jennifer. We are proud to be brand partners with Belmont House of Smoke in Ghent!
Giving Back to The Startup Community & Other Small Businesses Giving Back to The Startup Community and Other Small Businesses - I get asked quite a bit about the low pricing of our Small Business and Restaurant marketing packages. We look at it this way: We help startups and small businesses get rolling, so that one day we’ll be their branding … Read More
JASE Office Business Manager JASE Office Business Manager is coming to your front door - You service industry guys are in for a treat — a POS without the POS cost and POS pain-in-the-a$$ lack-of-features. JASE Office Business Manager will be your best friend in no time.
JASE with BizConnect Hampton Roads at Music Go Round JASE with BizConnect Hampton Roads at Music Go Round - We attended the BizConnect Hampton Roads coffee at Music Go Round in Virginia Beach. Met tons of new friends and business owners.
Keith Parnell Wondering why you’re getting your butt kicked? - Don’t sweat so much what millennials think. Don’t worry so much what baby-boomers think. Get out there and put your name in the public for ALL of them to see. Brand awareness and brand trust is imperative. “Live there, man. … Read More
BizConnect Hampton Roads JASE Visit to BizConnect Hampton Roads at the Hermitage Museum and Gardens - Visiting the Hermitage Museum & Gardens for BizConnect Hampton Roads. Join us next time.
Keith Parnell, JASE Creative An Open Letter to Will Christopher, President of Hampton Roads Public Transportation Alliance - I hear you, Will Christopher, fighting for the economy in Hampton Roads, public transportation, light rail, and progressive citizens everywhere. I feel your energy. I’ve got your back.
KP How do I stay out front? How do I make sure that people know me? - I get asked this question all the time. What can I do to make sure that people recognize me? Get out there, man. Get your face out in the public. Get your company logo out in the public. Get out there.
Keith Parnell, Merry Christmas Season’s Greetings from The Studio #KPTalks - As the year comes to a close, I want to take this opportunity to thank you for your continued loyalty and friendship, and express my warmest wishes to you and your family for the holiday season. As one of our … Read More
Spreading The Word on Your Brand Spreading The Word on Your Brand - What better way to market your brand than to show support for other local businesses. Short. Simple. To the point. Get out there! Don’t be shy.
Technology Survey Technology Survey: How much do you look? Or more important, how much do you spend? - How much do you look for tech gadgets? Or more important, how much do you spend experimenting with those crazy cool tech toys?
Virginia Launches New Online Voting Absentee Ballot Application - RICHMOND — At 10:00 AM on Wednesday, October 14, 2015, the Virginia Department of Elections (ELECT) launched its new Citizen Portal, which will allow Virginia voters to apply for an absentee ballot online. The secure online system will take voters … Read More

Keith Parnell, JASE Creative

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