Keith Parnell, Chief Executive Officer

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Creative Advertising

Often advertisements have a negative connotation associated with them by the consumer. Because of this most people do not take the time to look at or read advertisements. The good news is not all advertisements are bad. JASE takes the time to design very clever advertising campaigns that are appealing to your audience. Appealing enough that you are remembered when consumers are ready for your product or service. Or even when they're not. JASE creative advertising campaigns are a powerful tool when properly aligned with ongoing business strategies.

Public Relations

Image. We all care about our image – our personal image – our company's image. That's where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. It's the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies.

Inbound Marketing

Inbound marketing is a complementary set of marketing techniques focused on driving quality prospects to your business and its products. Inbound marketing has become widely accepted because it supports the way consumers make purchasing decisions - using the Internet to learn more about the products and services that best meet their needs. For this reason, JASE inbound marketing strategies can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.

Technology

JASE brand strategy, creative, software, data, marketing, and IT teams work together to create the most powerful eBusiness solutions to fit your organization's daily tasks. Our team helps you identify your needs, specify requirements, and design a system that will assist your team in optimizing their efficiency and profit margins. Custom software, web applications, Intranet portals, eCommerce solutions, and content management systems are just a sample of what we can do for your organization.

(Michael) Keith Parnell, MSE has been the Chief Executive Officer of JASE Group LLC, an innovative Creative Advertising & Public Relations Agency, since 1997. JASE is based in Norfolk, VA. Keith currently serves on the Board of Directors of Hampton Roads Public Transportation Alliance. In the past, Keith served as Chief Information Officer for Stratum Marketing, Manager of Software & Data Services for FSAP, and Deputy Chief Technology Officer for The AUTOMARK Group.

Keith is an author & blogger at keithparnell.com and speaker & trainer at JASE University. He frequently performs interactive talks and how-to sessions for companies, non-profit organizations, conferences and seminars. He is a knowledgeable and passionate speaker on a variety of topics including creative advertising, digital media, online marketing, social media, inbound marketing strategies, brand management solutions, and successful advertising techniques paired with inbound marketing tactics.

Technology, inbound marketing and social media are among Keith's daily passions. He has a vast online presence and personal network in the social media world with c. 49,000 daily followers and subscribers from his blogs, Twitter, JASEzone, Facebook, LinkedIn, Google+, and other social communities.

Keith studied at Christopher Newport University and Kansas State University. He is a member of the Entrepreneurs Forum of Hampton Roads, Chesapeake Economic Development Advisory Committee, Hampton Roads Internet Marketing & Technology Group, Williamsburg Internet Marketing Group, Charlotte SEO & Search Engine Marketing Group, and Virginia Opera Guild. Keith video blogs at CoffeeWithTheCEO.com. Keith is married to Nicole, has two daughters, one son-in-law, one granddaughter, and one dog. He enjoys golf, baseball, and football.

Keith lives in Norfolk, VA.