mobile search

We all know that mobile is the future. Heck, it’s today! More and more consumers of all ages are grabbing their mobile devices to search the Internet for what you’re selling. The final sale may wrap in your store or restaurant, or it may even wrap on your website from their PC. But a lot of transactions get their start on a mobile device. Are you ready?

Microsoft Research found that 10-22% of PC (Windows and Mac) conversions started on mobile devices.

Nielsen’s Digital Consumer Report said that 76% of mobile shoppers used a store locator to help them find and visit a store.

A study by Nielsen/Telmetrics/xAd reports that 70% of conversions happen within 5 hours of mobile search.

Microsoft Research shows that > 30% of smartphone users and 25% of tablet users want to make a purchase within the hour of doing their own research.

Ipsos reports that 61% of mobile shoppers say that “click-to-call” is very important in the purchase phase of mobile shopping.

Bing Ads reports that local searches on mobile devices outpace local searches on PCs in age groups up to 55+ (not just millennials!).

Let’s get you setup properly and ready for these mobile searchers and shoppers. Gone are the days where considering mobile is secondary. It’s time to do this right.

Many thanks to our friends at Search Engine Land for publishing these survey results.


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