Mashable confirmed in an article that Klout has raised an undisclosed amount of funding to launch a mobile initiative.
Klout is a San Fransisco based firm that provides social media analytics to measure a user’s influence across their social network. It ranks a user’s influence 0-100, with 100 being most influential, across communities like Facebook, Twitter, LinkedIn, Google+, and Foursquare.
Klout’s goal in securing funding to launch a mobile initiative is to improve their accuracy, transparency, and utility. Currently they do not have a mobile application available and feel that they could better serve their users with this development.
Klout’s analytic services are beneficial to businesses in that it allows a company to see which employees are more influential in their social networks. It also allows for analysis of competitors and allows for internal SWOT analysis in social communities.
Do you use Klout? What is your Klout ranking? Tweet us @jasegroup and let us know. As always, please feel free to share this with friends.
image credit: harrisonweber on flickr