It’s the bottom of the 9th, you’re clinging to a 1 run lead, your starting pitcher has gotten you this far. Now you need 3 outs to win the game. Who are you going to turn to? Your closer; if you’re the New York Yankees it’s Mariano Rivera, the man to seal the deal and get you the victory.
WHAT DOES BASEBALL HAVE TO DO WITH LANDING PAGES?
Simple really, see a well-thought and well-designed landing page is your Mariano Rivera, it is your closer. You have worked hard in your efforts to get the consumer to your website, whether it is through pay-per-click advertisement or an email or a blog post, and now you need to seal the deal and get the information to generate a lead.
The goal is to combine an eye-catching offer with an effective landing page that can turn clickthrough traffic into a steady stream of leads for your sales team.
Your design must be eye catching, yet simple and easy to read immediately, not wasting any opportunity with your consumer. If the visitor is distracted or discouraged by too many questions or too much to look at visually, they will most likely move on and you have lost the lead.
Landing pages are vital to the success of your inbound marketing plan. Design and execution are critical in maximizing the leads for your sales team. For more information on landing pages and their role in lead generation, contact JASE Group today.
image credit: Keith Allison on flickr