A good internet video, says Kelsey Group analyst Michael Boland, can be more powerful than traditional advertising because viewers are sitting at their computers while viewing instead of on their couches.

Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search the company’s website. “It’s that lean-forward medium,” Boland says.

Is this inbound marketing?

Yes, of course it is! Imagine – Watch a viral video on YouTube. Click a link in the video’s description. Enter a landing page on the organization’s website. Capture the viewer through a strategically placed call-to-action widget. Inbound marketing works!

Provoking your viewer/reader to respond is the premise of a CTA. Giving the consumer the opportunity to “lean forward” is the starting point. If your business is struggling with lead generation, sit down with JASE today and let us help you get started down the right path.

Penguin Leans Forwardimage credit: Roy Stead on flickr

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