This Week in Digital Media :: volume 14, issue 19

5 Ways to Use LinkedIn to Market Your Business
Okay, so you have a LinkedIn account. Now what? Let’s venture into the inner workings of LinkedIn to uncover ways to help your business. Use LinkedIn Groups & Receive Tons of New Leads Daily. Ask Questions & Build Your Credibility. Create Powerful Events. Run an Advanced Search in Your Target Market. Send Personal Messages. full article >>>

What is foursquare? Can it help my business?
Does your business use foursquare? Mike Volpe of Hubpspot fame recently sat down with Dennis Crowley, co-founder of foursquare. In this video Dennis talks about how businesses can leverage foursquare to gain recognition and promote brand awareness. What foursquare ideas can you think of that would benefit your business? Let’s talk about them after you watch the video. full article >>>

What is Lean-Forward Advertising Medium?
Watch a TV ad, and you’re likely to do no more than make a mental note of the product. Watch an ad on YouTube, and you can immediately search the company’s website. It’s that lean-forward medium. full article >>>

Upcoming Seminar :: Inbound Marketing Techniques for Lead Generation
Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities. For this reason, inbound marketing can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services. In this session we will talk about these points, and a few more. And we will discuss together how you and your business can benefit directly from a well-planned and well-executed Inbound Marketing Plan. more info and registration >>>

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