One of the best new ways to bring content to your consumer when they are away from their computer is a mobile barcode. Today’s smartphone has the capability to read these 2D images and provide content immediately to its reader. Of the content available is a website link, contact information, a tweet, and several other useful functions. But as an advertiser using a barcode you must make sure you are taking the proper steps to reach your audience.

There are several different tools for creating mobile barcodes. According to emarketer.com the leading technology is Microsoft Tag. Their survey of the Top 100 US magazines determined that 82% of companies use Microsoft Tag as their technology of choice, even above QR Code.

The result? Make sure you are using a technology that is available to the majority of your target audience.

For more information on quick read codes or mobile barcodes and how to use them effectively, contact JASE Digital Media today.

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One Comment

  1. QRCodeAnalytics

    Nice post! that’s true QR code is the hottest trend to connect to offline consumers via their smartphone, and there’s a lot more to consider before engaging to this technology like one of is consulting an advertising & marketing expert who is experienced with QR Codes campaign.

    And there’s only one place to create QR codes, the Tagomobile.com. Their QR Code Generator is so easy to use and user-friendly. You can organize and modify your codes as well.

    Tagomobile also enables you to measure the success of your QR code campaign for they have advanced and real-time analysis of all scanned codes.

    Actually, tagomobile.com is a one place channel to professionally manage and track QR codes. They offer FREE and paid plans, that will suit your needs and budget.

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