One of the best new ways to bring content to your consumer when they are away from their computer is a mobile barcode. Today’s smartphone has the capability to read these 2D images and provide content immediately to its reader. Of the content available is a website link, contact information, a tweet, and several other useful functions. But as an advertiser using a barcode you must make sure you are taking the proper steps to reach your audience.
There are several different tools for creating mobile barcodes. According to emarketer.com the leading technology is Microsoft Tag. Their survey of the Top 100 US magazines determined that 82% of companies use Microsoft Tag as their technology of choice, even above QR Code.
The result? Make sure you are using a technology that is available to the majority of your target audience.
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