One major aspect of public relations is media relations. The goal of media relations is to make sure that your message is delivered through the media to your stakeholders. PR specialists use various tactics to gain the attention of the media. Through all the pitches and media releases there are always a few things that all PR professionals should do to stay in good favor with journalists. JASE Group PR goes above and beyond to make sure that journalists are prepared with the information needed to distribute your message and content. Like all things in public relations, pitching the perfect story to the media is all about establishing a good relationship with the journalist.
Image. We all care about our image – our personal image – our company’s image. That’s where our PR team can help you. We help you get the word out about your company. We help you get the word out about your message. We help the public understand you, your vision, and your beliefs. We help the world discover your company and how it can satisfy their needs. How do we do this? Ahh, the big question. We do this by using traditional techniques paired with unique strategies that our creative team has perfected. Press releases? Yes, of course. Email newsletters? Yes, of course. Facebook and Twitter? Yes, of course. Blog writing? Yes, of course. None of these are unique. It’s the combination of the strategic execution that makes JASE stand out above the crowd of PR agencies. Come talk to us. Let’s formulate a plan to get things done for you. Let’s formulate a strategy that no one else can execute for you. Let’s work together to help you succeed.
As a small business owner you probably wear several titles -director of sales, marketing manager, PR coordinator – just to name a few. As you work toward building media relations, you may struggle with developing fresh media contacts and/or pitching stories. Knowing the right media contacts and reaching those individuals can be tedious and time consuming work. However, connecting with media contacts and landing coverage in various publications is essential to increasing a company’s SEO and client awareness. For companies that are looking to build media contacts or need a fresh take on story pitches, I recently stumbled upon a great public relations resource – HARO.
With many eyes fixed on State College, Pennsylvania, and Penn State University in the wake of the Jerry Sandusky scandal, it is evident how integral having a PR strategy for dealing with crisis situations has become. How your business or organization deals with a crisis largely determines the impact that crisis will have on your business or organization going forward. We thought it was important to share a few pointers for your business to follow if you should ever find yourself in that position.
When looking for a public relations firm to represent you, it’s important to know what they can handle, and if they are the best fit for your business. Like any partnership or relationship communication is key to success. Asking your firm how they handle media pitches is an appropriate question to establish whether or not the firm is a perfect match for you. Recently, Ragans created a list of tips to pitch to a TV journalist. After reading the list, we came up with a few tips of our own to share with you.