A new tool is allowing marketers to analyze how the public views banner ads. The technology is called the Real CPM and the goal of the software is to track eye traffic on online ads to see what appeals to consumers.

A recent study showed that when it comes to online marketing banner ads, left and then right placement ads fair best, respectively. The new technology is jut one effort to help marketers determine ad placement.

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Digital Eyesimage credit: by courosa on flickr

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