Inbound marketing focuses on creating powerful content that will lead potential customers to your brand, product or service line through online methods like searching, referrals, and links from other web entities such as blogs, video and social communities.
For this reason, inbound marketing can generate quality leads because it focuses on the audience that is already interested in your brand, company, and product or searching for your services.
A couple of years ago our company, JASE Digital Media, decided that we were going to commit wholeheartedly to inbound marketing. The marketing and advertising strategies we had previously used for our company just were not working as effectively as we hoped.
Our process began as a test project around our blog material and extended out to a few of the social communities we were actively involved in. We began creating a massive amount of content then instigated, created and encouraged as many links back to this content as possible.
Guess what? It worked. And it still works. Every day.
In this session we will talk about these points, and a few more. And we will discuss together how you and your business can benefit directly from a well-planned and well-executed Inbound Marketing Plan.