The power of today’s online marketing strategies and its ability to bring information to the masses, coupled with the evolution of social media, means your target market is substantially larger than twenty years ago, even ten years ago. The pond where all businesses must fish, has become so large that it is imperative to be effective in defining your target market and efficient in reaching them with the right types of advertising.
In this economic climate where we are finally starting to see the money come back around, but we are still reserved in expenditures, it is important to maximize every dollar. Every business owner knows that marketing can take your business to the next level, but in this climate can you afford to spend the money and miss the mark with your advertising?
Even though social media marketing is very important, we do need to use some common sense. Time is very important and valuable to all of us. So you need to make sure that you’ve done your market research. Understand your target audience, where they hang out on the Internet (socialgraphic research), and how to communicate with them on their level. Know what type of advertising will be more attractive to them. Is it pay-per click advertising? Is it smart SEO? Is it manual social media interaction? Is it blogging and content marketing? You need to know so time and dollars are not wasted on ineffective techniques. That’s where a good roadmap comes into play that can be generated from a solid JASE inbound marketing plan.
Stay tuned to the JASE Blog for the next installment on target market, coming next week.