Peyton Manning

The Denver Broncos’ Peyton Manning mentioned Budweiser twice in post game interviews after the Super Bowl. Experts are speculating that his blurbs generated $14M in media exposure for Anheuser-Busch InBev. Peyton was also caught on camera drinking Gatorade before the game and then air kissing Papa John’s founder John Schnatter after the game. Great sneaky advertising!

Knowing that a 30-second Super Bowl television spot cost $5M this year, where is your money better spent? Passive advertising can be a big winner for many businesses on many levels.

Let’s talk strategy for your business. Maybe not on Super Bowl level with Peyton Manning, but we can certainly help with those out-of-the-box strategies that fit in your affordable-with-a-return range.

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