On Friday, Pinterest emailed all of their users to notify them that they have updated their terms of service. This was a huge win for the business user because the previous terms of service agreement was not business friendly.
Under the old terms, any user who placed or had an image placed in Pinterest’s community gave Pinterest an irrevocable license to your image. This put businesses at a disadvantage because its valuable assets, that it works hard to create, were being given away for free.
WHY PINTEREST HAD TO CHANGE THEIR TERMS OF SERVICE
It was in the best interest of the company. Pinterest is hugely popular now and they were losing image sources as people and businesses were not placing their images in the community. Flickr, who is Pinterest’s third largest image source, had given its users the ability to block their accounts from being pinned. Pinterest was not going to succeed in the long run, unless they changed their policy.
WHAT DOES PINTEREST’S TERMS OF SERVICE CHANGE MEAN FOR YOUR BUSINESS?
Depending on your industry, it could mean a valuable extra channel in which to market your brand. Every business can benefit from a presence on Pinterest, but there are some industries that will benefit more than others. If your business is extremely visual, the format in which Pinterest was created is a unique way to grow your business’ brand exposure. The ability to have your images share and be shared and with the ability of the end viewer to click the image and be navigated directly back to your website creates a quality lead generating system.
image credit: madaise on flickr