Pinterest has taken the social media world by storm, but has it been too good to be true?
Pinterest continues to be a great experience for its users and Pinterest continues to add users by the millions, but a new detail has come to light that may change how businesses interact with Pinterest.
The issue at hand is Pinterest’s terms of service:
“By making available any Member Content through the Site, Application or Services, you hereby grant to Cold Brew Labs a worldwide, irrevocable, perpetual, non-exclusive, transferable, royalty-free license, with the right to sublicense, to use, copy, adapt, modify, distribute, license, sell, transfer, publicly display, publicly perform, transmit, stream, broadcast, access, view, and otherwise exploit such Member Content only on, through or by means of the Site, Application or Services. Cold Brew Labs does not claim any ownership rights in any such Member Content and nothing in these Terms will be deemed to restrict any rights that you may have to use and exploit any such Member Content.“
WHAT DOES THIS MEAN FOR BUSINESS?
Any business that places content on Pinterest’s website automatically grants Pinterest a permanent license over its content. Meaning that it can be used or redistributed without your permission, or the permission of the content owner, in anyway Pinterest sees fit.
This issue of copyright infringement has provoked Pinterest to create a “no pin” code to keep websites that do not want to share their content from being able to be pinned. Flickr has taken the process one step further and has given this option to its users, the content owners. The significance of this move by Flickr is that Flickr is the 3rd largest source of “pinned” content on Pinterest.
If Flickr users opt to not share their content, Pinterest will lose a significant source of content traffic, which could possible turn away users.
What do you think of Pinterest’s terms of service? Will lack of content to share take away users from Pinterest? Is it legally right that Pinterest places its own copyright on content that does not belong to them? Leave us a comment below and let us know what you think. As always, please feel free to share this with friends.
image credit: MikeBlogs on flickr