Search engines are still the leader when it comes to driving traffic to retailers, but don’t blink too long because here comes Pinterest. We have talked recently about the success of Pinterest and what it will mean for inbound marketing and social media marketing, but retailers are already seeing the effects.

According to a report from Monetate, Pinterest’s traffic driving influence to retailers has increase significantly over the last couple of months. Of course, through all social communities combined, they still rank second in terms of driving traffic behind Google, and it is not even close. What this means for Pinterest, however, is that as they continue to grow in users, they will begin to receive more and more quality attention from marketers.

MARKETING TAKEAWAY

Can your business afford to not have a presence on Pinterest? Time has shown that this new social community will continue to grow and as it becomes more popular its reach and ability to drive traffic to your business’ website will continue to increase.

How does your business use Pinterest? Will other industries besides retailers experience success with Pinterest? Tweet us @jasegroup and let us know what you think. As always, please feel free to share this with friends.

Pinterest Boardimage credit: bryanlanders on flickr

4 Comments

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