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Pinterest – The New Social Community Is On Fire – Will It Serve A Purpose For Businesses In 2012?

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The social community Pinterest has blown up in the last 6 months. In August of this year Pinterest had a little over 1.2 million users. After receiving $27 million in investments from venture capitalists, the social community has over 4 million users and climbing.

For those who do not know, Pinterest is a social community where users organize and share online images or personal images that you find interesting or noteworthy. Currently the community is available via invitation only, much like how Google+ started. But you can visit the website and sign up for an invitation, however membership is faster if you know an existing member .

The early success of Pinterest raises a couple questions that must be analyzed for businesses in 2012:

WILL PINTEREST SERVE A PURPOSE FOR BUSINESSES?

Facebook has Fan pages, Twitter has Brand Pages, Google+has Business pages. Will Pinterest do the same? Is there a purpose for businesses on Pinterest? Does it replace Flickr?

WILL SOCIAL SIGNAL CONSIDER PINTEREST A CREDIBLE FACTOR FOR ORGANIC CONTENT SHARING?

This is the one factor, that going into 2012, may force businesses to invest in Pinterest. Social signal will count from all mediums and if sharing images on Pinterest to cover events and activities will boost our company’s website signal, better believe we will be on board.

How many of you use Pinterest? Would you see benefit of your business being a member? Tweet us @jasegroup and let us know what you think. As always, please feel free to share our content with your friends.

Pinterest Logoimage credit: hello jenny on flickr

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Date: 30 Dec 2011 | Posted by: Cameron Muro | Inbound Marketing,Social Community | Tags: , , , , , , , , |


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6 Comments for Pinterest – The New Social Community Is On Fire – Will It Serve A Purpose For Businesses In 2012?

Nicholas @ FastBlink

I agree! Pinterest will be big this year, just as Instagram was big last year and continues to see solid growth. The concept is fantastic and it’s a marketer’s paradise (potentially).

Reply

Cameron Muro

Thanks for the comment Nicholas! I think Pinterest will have a huge 2012. I have talked with several users and looked around myself and think it will definitely serve a purpose for businesses.

Reply

Pinterest Is On Fire. Will It Serve A Purpose For Businesses In 2012? | From the Desk of Keith Parnell

[...] Coffee with the CEO Pinterest Is On Fire. Will It Serve A Purpose For Businesses In 2012? Pinterest – The New Social Community Is On Fire – Will It Serve A Purpose For Businesses In 2012?http://jasegroup.com/pinterest-the-new-social-community-is-on-fire-will-it-serve-a-purpose-for-busin… [...]

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Patrick Veverka via LinkedIn

It’s a pretty slick site, but I’m really trying to figure out how it will make money and how businesses will get involved. Good post.

Patrick Veverka (Lead Developer at GEICO)

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Pinterest Hits 10M Unique Monthly Visitors, becomes 3rd Most Popular Social Community | JASE Group Inbound Marketing & Advertising Agency Norfolk VA

[...] about Pinterest and its effect on business in 2012. We have been talking about the success that Pinterest has been having in social popularity. Now the two paths are crossing – Pinterest is on [...]

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Pinterest Hits 10M Unique Monthly Visitors and becomes 3rd Most Popular Social Community | From the Desk of Keith Parnell, Small Business CEO

[...] about Pinterest and its effect onbusiness in 2012. We have been talking about the success thatPinterest has been having in social popularity. Now the two paths are crossing – Pinterest is on [...]

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