When conveying a message to the public in print publication advertising campaigns, most times less is more. But that less has to stand out or risk being overlooked. Our client, Williamsburg Coffee & Tea, tasked JASE with concepting and designing a print ad that will be distributed in the Specialty Coffee Association of American Expo Show guide. The challenge was to create an ad that is easy to read and concise, but also able to stand out amongst their competitors. We loved this ad and so did our client. At the end of the day, we enjoy a good win-win.