One of the topics we continually get asked about is QR Codes. Clients and prospective clients alike ask us if should they use them or how effective they are for marketing. Clients ask us these questions because they hear or read stories of how companies have implemented them into their inbound marketing strategy yet have failed.

Our experience with QR Codes with our clients and ourselves allow us to emphatically say, “Yes, they work”. Yes, the number of leads have climbed. And yes, the amount of brand exposure has increased with the use of QR Codes within inbound marketing strategies.

QR Code success is predicated off the effective implementation of a business’ marketing strategy. How you use them and where you use them will determine how effective they will be.

That being said, I have read several reports, recently, from analytical and research firms that show QR Code users are increasing in number. It is our belief that as more and more people switch to smartphones, the number of QR Code users will continue to increase, as evidenced by the over 1 billion mobile apps that were downloaded over the holiday week between Christmas & New Years.

MARKETING TAKEAWAY

Businesses in 2012 must be effectively fusing traditional outbound marketing strategies with leading edge inbound marketing strategies. Our experience has taught us that adding a QR Code increases the mediums in which consumers can reach you and it could potentially increase the number of consumers that do contact you.

Is your business contemplating a QR Code campaign? Are you not sure if a QR Code would be beneficial to your business in your vertical? Talk with JASE today and we can help you find the right solution to maximize your inbound marketing strategy. As always, please feel free to share this with friends.

QR Code Billboardimage credit: MattsLens on flickr

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  1. QR Code Users Are Growing. Is Your Business Finding Clever Ways To Incorporate QR Codes Into Your Inbound Marketing Strategy? | From the Desk of Keith Parnell

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