I attended an event recently that included panelists and audience participants from many different verticals. Each member in the group was an entrepreneur at heart and by living the life. Each member has a passion for entrepreneurship so much that sharing those experiences is imperative to portraying their vision.
When we entered the panelist event room after a half hour or so of casual networking, I snapped a few pictures (see photo below) with my BlackBerry to send up to TwitPic >> JASEzone >> Twitter >> FriendFeed >> Facebook.
While I was doing so, a friendly woman sat down next to me. Here’s how our quick conversation went –
New Friend: Who are you here with while taking pictures?
Me: No one. I’m just taking them to send to TwitPic to get onto Twitter to share with my network of friends and colleagues.
New Friend: Really? [short pause] What is Twitter?
Since the event was getting ready to start, I spent all of 20 seconds explaining Twitter to her, its purpose, and its popularity. She seemed interested, but not really very interested.
Not thinking much more about our quick encounter, the Twitter conversation entered my thinking again when my new friend raised her hand during the panel discussion to ask a question. Her question was not what intrigued me; her introduction actually astounded me. She introduced herself as a “marketing” entrepreneur in Hampton Roads that has owned a marketing agency for over 20 years.
Huh?! Are you serious?! And you’ve never heard of Twitter? Do you do online marketing at all? Do you know what inbound marketing is? Have you heard of social media marketing? Immediately I had 30 questions for her running through my head.
Here’s the lesson for my readers: Question your marketing agency. Don’t take for granted they know your audience, much less know where your audience lives.
I’ve talked about this lesson a lot on my blog and on my vlog at Coffee with the CEO. Read through here. Watch a few videos. Don’t let my new friend be your marketing guru. Because they’re not, no matter what they say.