We have been saying for some time now. “Inbound marketing is today’s SEO“, and with every day that passes it becomes more evident.
How is inbound marketing “Today’s SEO”?
Search engines have always dictated what techniques/strategies are necessary to rank high in search results. As Bing and Google have evolved over the years the focus of search ranking techniques has changed from a SEO-centric philosophy to a more organic content philosophy. This is not to say that SEO techniques are not important, they still are, but they are not as effective as when they are paired with a proven content marketing strategy.
Inbound marketing combines SEO, social media, content marketing, and pay-per-click advertising. Together, a well-executed inbound marketing plan can meet the requirements for today’s search engines.
What separates a JASE inbound marketing strategy from our competitors?
A traditional inbound marketing plan capitalizes on all the strategies mentioned above. A JASE inbound marketing plan realizes that each business is unique and a template marketing plan will not work the same for every business. We also realize that depending on your industry, traditional advertising is still a viable channel, so we fuse leading edge inbound marketing strategies with traditional advertising. Lastly, we are able to measure every aspect of our inbound marketing strategy to maximize return on investment.
You have read this article; you can see what separates JASE from its competitors. If you’re ready to take your business to the next level, contact JASE today for an inbound marketing assessment. Welcome aboard. As always, please feel free to share this article with friends.
image credit: Mark Sardella on flickr